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Against the backdrop of strong demand for luxury and ultra-luxury real estate in Vietnam, with technical requirements increasingly approaching global standards, AREUS aims to create an international-standard platform tailored for Vietnamese clients, where each door system represents a unique, bespoke solution for homeowners and architects. AREUS by BM Windows offers façade and aluminum-glass door solutions, shaping living spaces for villas and mansions. This is also seen as a strategic move and is regarded as a spiritual offshoot with the expectation of elevating Vietnam’s brand in the field of façades and premium aluminum-glass doors. With significant investment in recent years, BM Windows has drawn attention by expanding internationally, including projects such as One Bloor West (The One) – Canada’s first super-tall tower, the Marriott Courtyard hotel in the United States, or Turtle Bay resort villas in Hawaii. Given its position in the aluminum-glass market, BM Windows serves as a guarantor for the AREUS brand – creating living value, where each façade system and each aluminum-glass door contributes to shaping architectural style. “Not by accident did BM Windows develop AREUS as a separate brand. In a market where the luxury segment differentiates strongly, the ultra-high-net-worth clients demand more than standard: they seek differentiation, personalization and a living experience with a unique imprint,” said Ms. Hoang Bich Thuy, AREUS Director. One of AREUS’s most notable milestones is its presence in the Ciputra urban area, Hanoi, known for international-standard living spaces, coordinated architecture, and a community of elite residents. To date, the brand has deployed more than 200 villas nationwide, from Ho Chi Minh City, Hanoi, Da Nang, Tay Ninh, An Giang, to tourist cities such as Ha Long, Da Nang, Nha Trang, Phan Thiet, Phu Quoc. Each project demonstrates a selective, personalized approach with living experience at the center. AREUS is gradually expanding its footprint into high-end villas and private housing across the country. The company is not shy about its ambition to create international standards for the Vietnamese market, with each project carrying unique design and personalization requirements. By going deeper into niche segments while delivering premium products and services, AREUS by BM Windows has chosen its own path: slower but deeper, more refined, to reach the emotional peak of the most discerning clients.
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