Beyond Meat misses two earnings releases in a row as 2025 results show revenue decline amid restructuring and a rebrand

Investing is, at its core, about trust. When companies breach that trust, investors need to pay attention. Beyond Meat has now delayed two earnings releases in a row, and its 2025 results—now available—highlight why investors should be cautious.

Beyond Meat fell short of its own earnings timeline

Beyond Meat missed its planned third-quarter and fourth-quarter earnings release dates. The company had already delayed its third-quarter release for the same reason it later cited for the second delay, which raised questions about whether the turnaround efforts have left the business in a weaker operating position.

CEO Ethan Brown described the restructuring charges and write-downs as “costly,” while adding that they “support the Company’s path to sustainable operations.”

Restructuring charges, but sales continue to contract

Beyond Meat recorded large one-time charges for a second quarter in a row. However, the more persistent issue is that sales continue to decline—a trend that has been ongoing for years.

In 2025, overall revenue fell 15.6%. The decline was largely driven by lower product volume, which dropped 15.9%. The company reported that every division lost ground during the year.

Rebrand signals a shift in strategy

With sales shrinking across divisions, Beyond Meat is moving toward a broader positioning beyond its traditional meat alternatives. The company is rebranding as the “Beyond The Plant Protein Company” and has been testing products outside its historical focus, including protein beverages.

What investors should watch next

After two missed earnings release dates, major one-time charges, and a corporate rebrand, investors are likely to need a “show me” approach. The business is not performing well, and it remains unclear whether the negative momentum from 2025 has ended or whether the rebranding effort will be sufficient to improve results in 2026 and beyond.