KDI Holdings defines a 10-year journey through three value pillars

Not only a commemorative milestone, the 10-year series of activities by KDI Holdings highlights how the company is shaping its development approach for a new phase—where people become touchpoints of the brand, experience is central to creating destinations, and sustainability is a core principle across the ecosystem.

In the 10-year anniversary, Libera Nha Trang becomes the focal point of experiences. KDI Holdings presents a development approach built on three value pillars: people, experience, and sustainability, linking internally with customers and the community.

Celebrating its 10th anniversary, KDI Holdings is rolling out a system-wide program from late March to the end of April 2026. Beyond the commemorative meaning, this year’s activities reflect a shift toward deeper engagement and long-term value, anchored in the three pillars of people, experience, and sustainable development.

Many activities are designed to extend beyond internal participation, connecting with customers, partners, and the community—aimed at increasing the vitality of travel destinations, particularly in Khanh Hoa, where KDI Holdings is developing the Libera Nha Trang complex.

According to corporate leadership, the 10-year celebrations are viewed as an important transition: not only to look back on the journey, but also to test and gradually refine the ecosystem development model in an integrated direction. The company said it is partnering with local authorities to create sustainable values for tourism and the community.

People: raising internal capacity and spreading sustainable operational values

The people factor is positioned as the foundation for all development movements. The activities aim to strengthen engagement while standardizing and raising the quality of operations across the system.

Programs to change conduct and professional practice are implemented in coordination between the Human Resources and Administration departments. These efforts focus on building standards for attire, communication, and brand image. KDI Holdings said the standardization is intended to shape service experience, with every employee acting as a brand touchpoint in interactions with customers and partners.

The company also organizes competitive and creative activities within the KDI education system, including a Canva AI contest in Ho Chi Minh City. KDI Holdings said the program provides a platform for students to develop technological thinking and creativity, as part of preparing a young workforce aligned with digital transformation and long-term social development needs.

Experience-driven destinations: building Libera Nha Trang as an integrated destination

At Libera Nha Trang, anniversary activities are implemented as a microcosm of the experience-driven tourism development approach.

Located in the Bai Tiên area, known for its distinctive Nha Trang scenery, Libera Nha Trang is described as more than a resort real estate project. KDI Holdings said it is an integrated space combining culture, art, entertainment, and community interaction.

The complex is presented as an integrated destination where KDI Holdings links activities to experience and sustainable development. The company said the destination is crafted through a multilayered experience system, where activities and spaces together shape the overall impression for visitors.

Key activities and programming

In the exterior space around the theater area, an exhibition-assembly zone is organized to combine music and fashion performances, designed to attract visitors and reinforce the destination’s distinctive image.

Inside, performances such as Dream Puppet and Chum are scheduled to bring together traditional and contemporary art to enrich the cultural life of tourism.

Sports activities including the KDI Pickleball Open Cup and KDI Golf Open Cup are planned with participation from staff, partners, and guests, with the stated goal of fostering connection and broadening interaction within the service-tourism ecosystem.

The highlight of the series is April 25, with programs running from morning to night. KDI Holdings said the schedule includes technology-assisted painting, carnival festivals, and large-scale art performances, with fireworks in the evening, designed to deliver a multi-sensory experience.

Sustainability: linking tourism development with marine conservation responsibility

Alongside experiences, sustainability is embedded throughout the activities, particularly through marine conservation programs.

Diving and coral reef restoration activities are implemented in collaboration with specialized units, allowing guests to participate directly in ecosystem restoration. The program also includes conservation fundraising through gala nights and related events, aimed at sustaining and expanding marine conservation projects.

In addition, pearl farming is included as part of the experiential journey, helping participants understand resource value and sustainable development processes.

Company overview and project focus

KDI Holdings is described as a diversified conglomerate operating across multiple sectors, including real estate, entertainment, resort tourism, yachting, luxury interiors, agriculture, and education.

The company said it aims to develop a multi-industry ecosystem linked to experiences, quality of life, and sustainable contributions to the community. A flagship project highlighted in the content is the Libera Nha Trang seaside urban complex, located in Duong De Hamlet, Bai Tiên area, Bac Nha Trang ward, Khanh Hoa Province.

Website: https://kdiholdings.com.vn