Khải Hoàn Imperial attracts 100 distribution partners with Bespoke living concept in Northeast Ho Chi Minh City

The kickoff event for the Khải Hoàn Imperial project recently attracted more than 3,500 sales professionals from 100 distribution agencies, introducing to the market a supply of luxury apartments in Northeast Ho Chi Minh City.

Event details and project announcement

Organized on April 6, 2026 at Thiskyhall Sala, the program titled “Symphony on the Roman Arena – Bespoke Your Success” featured a stage concept inspired by the ancient Roman arena. The sound, lighting, and performances were designed to highlight a pioneering spirit and a market-conquering strategy by the sales team.

The centerpiece of the event was the official announcement of the Khải Hoàn Imperial project. A representative of the developer said that, as the former Bình Dương region shifts toward a technology-service-innovation urban model, demand for living spaces for high-quality professionals and workers is increasing.

Luxury “Bespoke living” positioning

The project is positioned as a luxury apartment model under the “Bespoke living” standard, a trend toward personalizing living spaces to the needs of different resident groups. Unlike mass-market development models, Khải Hoàn Imperial is designed in a coordinated manner from master planning and architecture to amenities and operations, targeting professionals, managers, and high-income families.

Recognition and design focus

The project was also honored in the category “Best Living-Style Design Project 2025” at the Dot Property Southeast Asia Awards, reflecting a development focus on living experience.

Master plan, unit mix, and on-site amenities

At the event, detailed information about the master plan, products, and amenities was presented. The project integrates on-site facilities including an infinity pool, a park, a sports–recreation area, a family cinema, and a community gathering space.

In addition to 1- to 3-bedroom units, the project also includes a limited penthouse line with private pools.

Infrastructure, connectivity, and TOD advantages

From a market perspective, infrastructure is presented as a key driver. Khải Hoàn Imperial is located along National Route 13, a transportation corridor being expanded, with direct connections to Beltway 3 and Metro Line 2 (HCMC – Thủ Dầu Một). The project is also described as benefiting from the TOD (transit-oriented development) urban development model.

Ecosystem and development partners

The project area is said to have already formed an ecosystem of amenities including a shopping mall, an international hospital, a golf course, and high-tech industrial zones—supporting both housing demand and rental investment potential.

Development partners mentioned include Dewan (design firm) and MB Bank (financial partner), contributing to a broader development ecosystem.

Market expectations

The participation of a large-scale distributor network from the early stage signals substantial market expectations for the project. In a context where supply of high-quality housing in Northeast Ho Chi Minh City remains limited, Khải Hoàn Imperial is described as one of the notable projects expected in the near future.