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On 6 April, the kickoff event for the Khai Hoan Imperial Bespoke-standard project drew more than 3,500 sales professionals from around 100 trusted distribution agencies. The event introduced the luxury apartment supply in the northeast region of Ho Chi Minh City and was held at Thiskyhall Sala.
Under the theme “A Symphony on the Roman Arena - Bespoke Your Success,” the program featured a visually immersive stage with lighting and sound effects designed to evoke the energy of Roman warriors. The event’s message emphasized pioneering spirit, differentiated thinking, and the drive to win.
Beyond the performance, the core focus was to share official information about the Khai Hoan Imperial project. A representative from Khai Hoan Land, the project developer, said that as Bình Dương shifts from an industrial hub toward a technology-service-innovation city in the northeast of Ho Chi Minh City, demand for housing for high-caliber talent is becoming increasingly clear.
The developer described the Bespoke living standard as an inevitable market development trajectory. Khai Hoan Imperial is positioned as the first Bespoke-standard luxury apartment complex in Ho Chi Minh City, with a design process centered on a people-first philosophy and a move toward personalized living experiences for different resident groups.
The project is presented as an integrated living ecosystem, including on-site amenities such as:
In addition to Bespoke 1–3 bedroom apartments, Khai Hoan Imperial also includes a limited penthouse collection with private pools, described as a symbolic product for owners seeking premium living space.
The event highlighted the northeast Ho Chi Minh City infrastructure outlook as a key driver for the project’s long-term growth potential. It said the area is entering a new development cycle supported by modern transportation, urbanization, and demand for high-quality housing.
The kickoff also emphasized collaboration with strategic partners, including Dewan, an international design firm with nearly 40 years of experience, and MB, a financial partner. These partnerships were cited as reinforcing the project’s development foundation and market confidence.
Overall, the gathering of more than 3,500 sales professionals from nearly 100 distribution agencies underscored market expectations for Khai Hoan Imperial. Sharing the project’s Bespoke concept and tailored amenities was positioned as a catalyst to strengthen confidence and determination across the sales network as the project moves into its next implementation phase.
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