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Investors looking for exposure to the fast-growing AI robotics niche are increasingly pointing to major technology and manufacturing players. Some projections estimate the market could reach about $375.8 billion by 2035, growing at a compound annual growth rate (CAGR) of 17.33% through then. Two candidates often cited for potential leadership in this area are Tesla and Amazon.
Tesla recently announced it would discontinue its Model S and Model X electric vehicles. The company said the Model 3 and Model Y account for the overwhelming majority of deliveries, prompting a decision to prioritize those models over others.
Alongside the EV lineup change, Tesla is also redirecting resources toward robotics. The company plans to repurpose factory space previously dedicated to the discontinued models to produce its Optimus humanoid robots. Tesla’s CEO, Elon Musk, said the company will begin selling the robots by the end of 2027.
Amazon has been increasing its robotics efforts for several years, particularly in warehouse operations. The company is using AI-powered robots to optimize warehouse processes and launched one million robots last year.
Amazon also offers Astro, a home-monitoring and security robot, to some customers in a limited capacity. In addition, the company announced the acquisition of Fauna Robotics, a start-up that builds humanoid robots for home and business use.
While Tesla has been developing Optimus in-house for years and is often viewed as ahead in robotics, Amazon is frequently described as a fast follower that can become a leader in new niches. Supporters of Amazon’s robotics push cite the company’s internal focus on innovation and its financial resources.
Amazon reported cash, equivalents, and marketable securities of $123 billion as of the fourth quarter. Analysts also note that robotics may take time to translate into material financial results, but the projected size of the AI robotics market is a key part of the bullish case.

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