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Aave Labs has unveiled a governance proposal that would reshape how revenue is handled for one of the largest decentralized lending protocols in crypto. The proposal, titled “Aave Will Win,” asks the Aave DAO to approve a long-term strategy centered on the highly anticipated Aave V4 upgrade. If passed, the plan would route 100% of revenue generated from Aave-branded products directly to the community-controlled DAO treasury.
The announcement comes as decentralized finance (DeFi) faces growing interest from both fintech firms and traditional financial institutions exploring blockchain-based lending and onchain finance. Following the news, the AAVE token rose by around 2%, even as the broader crypto market was down.
Under the proposed framework, all income from Aave Labs-built products—including user interfaces, institutional offerings, and enterprise tools—would flow back to the DAO rather than remaining with the development company.
Aave Labs founder Stani Kulechov said the token-centric model is intended to strengthen the protocol’s alignment with its community and position Aave to capture emerging growth opportunities in global financial infrastructure.
The proposal also seeks to address recent tensions within the Aave community regarding control of trademarks, domains, and social media accounts. Critics have argued that concentrated control of brand assets by Aave Labs conflicts with decentralization principles.
To resolve this, the framework suggests establishing a dedicated foundation to manage and protect Aave’s intellectual property, noting that decentralized autonomous organizations cannot directly hold such assets.
At the center of the strategy is Aave V4, described as a major software upgrade intended to improve scalability, flexibility, and security. The proposal states that V4 would enable faster deployment of new lending markets and specialized financial products without altering the protocol’s core architecture.
The plan also introduces the possibility of separate markets with distinct risk and revenue structures, which could support institutional participation without impacting retail users.
If approved, follow-up proposals would outline V4 activation and funding mechanisms, signaling Aave’s ambition to evolve into a globally governed DeFi platform.
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