Nagakawa brand continues 'Call me Naga' journey from Ho Chi Minh City to Hanoi

On 3 April 2026, following its launch in Ho Chi Minh City, Nagakawa Group (ticker: NAG - HNX) continued its “Call me Naga” journey to Hanoi, accelerating the brand’s transformation toward a younger image and introducing a series of new products for summer 2026.

The “Naga” name was selected as a short, memorable nickname and as a symbol of a new phase in Nagakawa’s development. The company said it will proactively change to respond faster to the market, connect more closely with customers, and project a younger, more agile brand identity built on values cultivated over more than two decades. The move is described as a concrete step in the group’s 2026–2030 development strategy, combining brand refresh with product diversification to meet rising consumer demand.

Brand shift and product ecosystem unveiled in Hanoi

Speaking at the event, Nguyen Thi Huyen Thuong, General Director of Nagakawa Group, said: “Call me Naga” is not just a communications message, but a concrete action for the change process. “We want to be closer to consumers and move faster to grasp opportunities and adapt to the market.”

At the Hanoi event, Nagakawa introduced a comprehensive product ecosystem spanning refrigeration, home appliances, and kitchen devices. The company said the products are optimized for performance, durability, and user experience, tailored to Vietnam’s climate conditions and growing consumer needs.

Among the highlights was the showcase of a new generation water purifier line, presented as an expansion of the portfolio and an investment aimed at completing the product ecosystem to serve millions of Vietnamese households. Nagakawa said the new generation water purifier line represents a new step in its investment in technology and quality, aligned with rising consumer demand and sustainability trends.

Partner network in the north and strategy execution

The event also included recognition for North region partners, described as a foundation for sustainable growth. Nagakawa said these distributors and partners have contributed to the group’s development and that the North is not only a key market, but also a solid base for brand building, distribution system development, and sustainable growth.

Looking ahead, after Ho Chi Minh City and Hanoi, the “Call me Naga” conference series will continue to be rolled out nationwide. The company said the series is intended to reflect its direction—“younger image, more aggressive action, and faster pace”—in executing the 2026–2030 strategy.

Outlook: “Dare to change to accelerate”

Under the slogan “Dare to change to accelerate,” Nagakawa said it is gradually affirming its position as a modern, multi-industry economic group with boldness and ambition, preparing for the next stage of development.