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On April 24, Canva, the Australian design and publishing platform, officially launched in Vietnam, introducing the Canva AI 2.0 ecosystem and outlining a long-term investment direction across three pillars: economy, culture, and education.
At the launch event in Ho Chi Minh City, Canva representatives said the company will roll out 500 Vietnamese-localized fonts and expand templates and elements tailored for Vietnamese users. Canva also plans to implement the Canva Academy training program across 34 provinces and cities, with a target of reaching 1 million Vietnamese enterprises. The company said it will continue to grow the scale of design creation on its platform to more than 20 million designs per month in Vietnam.
To improve accessibility, Canva currently supports local payment methods including MoMo, ZaloPay, and ShopeePay/SPayLater, alongside credit and debit cards. The company said this is intended to help small and medium-sized enterprises and individuals access Canva more easily.
The Vietnam launch comes as demand rises for digital content creation, particularly in the SME and education sectors. Canva said the need to produce multi-channel content—combined with limitations in specialized skills and costs—has created a gap that digital platforms aim to address.
Speaking at the event, Tran Trong Tuyen, Deputy Director of the Ho Chi Minh City Department of Science and Technology, said the city is accelerating digital transformation and innovation under Resolution 57-NQ/TW, which identifies science, technology and digital transformation as key drivers of sustainable growth.
He noted that Ho Chi Minh City has 500,000 active enterprises, about 97% of which are small and medium-sized. In this context, the city continues to welcome and facilitate technology and innovation companies to participate in the market and contribute to digital transformation in the business sector.
Elle Liu, Canva Vietnam’s Country Director, said the platform is designed not only as a creative tool but also to create value for the community by developing digital skills.
Canva positions itself to help SMEs strengthen branding and optimize operations through AI tools. The company also said it collaborates with Shopee to offer free programs for sellers on the platform and with the Vietnamese business community (VECOM). Canva said an integrated design platform is expected to help enterprises communicate more proactively and adapt to the digital business environment.
Under the culture pillar, Canva aims to expand cooperation with the local content-creation community by providing tools and platforms to develop digital products with local identity. The company said this reflects a trend of leveraging the creative economy linked to local cultural elements.
In education, Canva said it will implement programs to support digital creative skills for teachers and students, including a free solution for K-12. The goal is to narrow the technology gap and promote visual learning in a digital environment.
“We are investing in Vietnamese creators, locally relevant content and AI-enabled tools to support students, teachers and SMEs, so Canva becomes truly approachable, shaped by creativity, distinctive culture and the Vietnamese community,” Liu added.
At the event, Canva introduced features within the AI 2.0 ecosystem, including automated design assistance, presentation-building, an integrated AI assistant, and solutions to convert content from text to images, video, or graphics. Canva said these features build on outcomes from its Canva Create 2026 global event.
Looking ahead, Canva said it will continue expanding investment in Vietnam through cooperation with the public sector, training for digital creative skills, developing “Made in Vietnam” content, and building an operating team in the market.
Canva said its presence reflects growing interest from international tech companies in Vietnam’s digital-creative market as digital transformation and the creative economy become new growth drivers.
Canva is an Australian online platform for creation, design and publishing, founded in 2013, with a mission to empower everyone to design. The company said it currently has over 6 million users in Vietnam. According to Canva’s data, on average more than 20 million designs are created on Canva in Vietnam each month, and 460 designs are created every minute.
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