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Giấy phép số 4978/GP-TTĐT do Sở Thông tin và Truyền thông Hà Nội cấp ngày 14 tháng 10 năm 2019 / Giấy phép SĐ, BS GP ICP số 2107/GP-TTĐT do Sở TTTT Hà Nội cấp ngày 13/7/2022.
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Breakfast prices under 20,000 dong are gradually disappearing as the price level for breakfast is being pulled up by higher input costs and a trend among consumers to prioritize quality over simply seeking cheaper options. According to the 2025 Food & Beverage Market Report in Vietnam and the 2026 trends by iPOS.vn and Nestlé Professional, nearly 60% of F&B businesses opening before 2025 have already raised prices. Of these, 40.5% increased by under 5%; 16% by 5%–10%; and more than 2% by over 10%. A 2024 study showed only about 49% of F&B businesses indicated an intention to raise prices in 2025. Thus, the realized increases exceed initial forecasts, showing cost pressures over the past year translated into stronger action. This aligns with the industry’s profitability picture as firms must absorb multiple cost layers: higher material costs, elevated fixed costs, competition from low-price models, and rising requirements for standardization and compliance. The research also shows that spending on breakfast outside of home in Vietnam has clearly shifted to higher price brackets than in 2024. Currently, prices starting at 21,000 dong per portion have become common. The most common breakfast spending bracket is 21,000–30,000 dong per portion, rising from 36.6% to 38.2%, while the 31,000–40,000 dong bracket also rose sharply from 16.8% to 20.1%. Conversely, the sub-20,000-dong segment fell from 38.4% to 31.9%, indicating a clear upward shift in breakfast price levels driven by input costs and a preference for quality over just finding cheaper options. Notably, the share of meals priced above 40,000 dong per portion also edged up from 8.2% to 9.78%, with consumers at this level beginning to opt for combos such as coffee and pastries. For lunch, the most common price range remains 31,000–50,000 dong per portion, but the share declined from 60.7% to 53.1%. The sub-30,000-dong lunch segment rose significantly from 9.8% to 15.16%, driven by three main factors: more budget eateries in 2025, promotions on online food-delivery apps such as Flash Sales or big deals, and lean-lunch options from convenience stores offering ready-to-heat meals in about a minute.

Premium gym chains are entering a “golden era” that is ending or already in decline, as rising operating costs collide with shifting consumer preferences toward more flexible, community-based ways to exercise. Long-term memberships are shrinking, margins are pressured by higher rents and facility expenses, and competition from smaller, more personalized…