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After a broad restructuring phase, FE CREDIT is gradually returning to its growth trajectory with an improved financial foundation, a differentiated business strategy, and strengthened governance and risk-management capabilities. 2026 is set to mark the start of a new growth cycle built on technology, a broader financial focus, and the strength of the VPBank financial ecosystem.
Following a period of turbulence, FE CREDIT did not pursue growth at any cost. Instead, it chose to “start from the ground” through comprehensive restructuring, a decision described as pivotal to building a more sustainable growth trajectory over the long term.
The company has shifted toward a model centered on customers, with technology as the core pillar. This direction is reflected in initiatives aimed at expanding access to finance and improving the user experience.
FE CREDIT said it is completing the core features of FE ONLINE 2.0, a platform positioned as a multi-purpose financial app. The company noted that the upgrade not only improves operational efficiency, but also serves as central infrastructure to help FE CREDIT reach deeper into the mass-market segment and respond more quickly and flexibly to customer financial needs in the digital era.
FE CREDIT also highlighted its role as a pioneer in consumer finance by promoting post-sale incentives designed to encourage customers to build and maintain positive financial behaviors, including timely payments, cashless transactions, and responsible use of financial services.
In addition, FE CREDIT adapts products to changing market conditions. It cited a loan package that reduces interest rates by 50% to support people in disaster-affected regions—described as a pioneering initiative in the sector. The company said integrating social responsibility into product development helps it respond to risk, broaden credit access for vulnerable groups, and balance growth with risk management and sustainable development.
On governance and risk management, FE CREDIT said it has implemented portfolio restructuring and risk-control measures with greater caution. The company reported that it actively adjusts credit policy, clearly segments customers, and applies data and technology to underwriting to improve credit risk control in a market still subject to volatility.
FE CREDIT’s 2025 performance was cited as evidence that the strategy is on track. The company reported total revenue of VND 16,500 billion and pre-tax profit of VND 611 billion. Pre-tax profit increased 19.3% year-on-year, and the company said it marked the second consecutive year of profitability.
With the restructuring phase behind it, FE CREDIT described its next stage as a “turbo” phase, driven by ecosystem synergies and technology.
One of FE CREDIT’s stated strengths is leveraging the VPBank ecosystem and more than 30 million customers. The company said it is expanding its product portfolio for diversification and developing distribution channels to increase both the number and quality of customer touchpoints. It also said it is analyzing customer behavior and needs more deeply to build the foundation for highly personalized cross-sell solutions.
“Positive signals also come from more balanced performance at both the parent bank and FE CREDIT,” according to a research team from BIDV Securities, in reference to the January 2026 report.
FE CREDIT said it is strengthening and optimizing its capital base with support from VPBank and SMBC, enabling it to proactively design financial products for different customer segments.
FE CREDIT said it is accelerating digital transformation to support its mission of inclusive financial services. In 2026, the company also aims to reach new segments such as Gen Z and underbanked customers, which it described as having high financing needs but not yet fully served.
In a recovering market, FE CREDIT said it will not chase growth at any cost and will instead follow a selective approach. The company attributed its new balance between growth and safety to the combination of its technology platform, ecosystem strength, and disciplined governance after restructuring.
As it enters the next development phase, FE CREDIT said it remains committed to the motto “Nhanh chóng – Dễ dàng – Đáng tin cậy,” aiming to deliver a transparent, convenient, and reliable financial experience while laying the groundwork for sustainable long-term growth.
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