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After a period of deep restructuring, FE CREDIT is gradually returning to a growth trajectory with improved financial fundamentals, a differentiated business strategy, and solid governance and risk controls. 2026 opens a new growth cycle based on technology, a comprehensive financial orientation, and the strength of the VPBank financial ecosystem.
Following a volatile period, FE CREDIT did not pursue growth at any price but proactively “start over from the ground” through a comprehensive restructuring—a difficult but pivotal decision that lays the foundation for a more sustainable long-term development cycle.
FE CREDIT shifted its focus to a customer-centric model with technology as the pillar. This orientation is reflected in initiatives to broaden financial access and enhance user experience.
Completing FE ONLINE 2.0’s core features, a multitask financial app, is intended to improve operational efficiency while serving as central infrastructure to help FE CREDIT reach deeper into the mass market and meet financial needs quickly and flexibly in the digital era.
FE CREDIT also pioneers after-sales programs designed to encourage customers to build and maintain positive financial behaviors, including on-time payments, cashless transactions, and responsible use of financial services.
In addition, the company flexibly adjusts products to market changes. Notably, it has a loan package with a 50% interest rate reduction to support people in disaster-affected areas, described as an industry-leading initiative. By embedding social responsibility into product development, FE CREDIT aims to respond to risk in a timely manner while expanding credit access to vulnerable customer groups, balancing growth, risk management, and sustainable development.
On governance, FE CREDIT has implemented tighter risk governance and a more prudent restructuring of loan portfolios. The company adjusts credit policies, clearly segments customers, and applies data and technology to underwriting to better control credit risk in a market with ongoing volatility.
The 2025 results indicate the strategy is progressing. FE CREDIT reported total revenue of VND 16,500 billion and pre-tax profit of VND 611 billion. Pre-tax profit increased 19.3% year-on-year, and the company recorded profitability for the second consecutive year.
If the previous phase was “structuring,” FE CREDIT is now accelerating with new growth drivers arising from the synergy of its ecosystem and technology.
One advantage highlighted by FE CREDIT is leveraging the VPBank ecosystem and its more than 30 million customers. The company is diversifying its product range and expanding distribution channels to increase both the quantity and quality of customer touchpoints.
By analyzing customer behavior and needs, FE CREDIT aims to design and implement personalized cross-selling solutions.
In the January 2026 quarterly report, a BIDV Securities (BSC) team noted “more balanced growth observed across both the parent bank and FE CREDIT.”
Support from VPBank and SMBC is described as helping FE CREDIT strengthen and optimize its capital base, enabling the company to be more proactive in designing financial products tailored to different customer segments.
FE ONLINE 2.0 remains central to the digital strategy, enabling a wide range of financial services, personalizing experiences, and reaching broader masses. FE CREDIT also leverages big data and analytics to deepen understanding of customers and guide the design of flexible products suited to individual circumstances, which is particularly important in consumer finance where repayment capability and behavior can vary significantly.
“Digital transformation is not only a growth driver but the platform for FE CREDIT to realize its comprehensive financial mission. After 2025 laying the groundwork, 2026 is the time we accelerate the strategy, expanding access to consumer finance for newer generations and underserved groups,” said Nguyễn Thị Minh Nguyệt, General Director of FE CREDIT.
In 2026, FE CREDIT intends to expand into newer segments such as Gen Z and under-banked customers—groups described as having high financial needs but not fully served by the traditional banking system.
In a recovering market, FE CREDIT said it will not chase growth at any cost, but pursue selective growth. The company attributes its approach to the combination of technology platforms, ecosystem strength, and disciplined governance after restructuring, aiming to create a new balance where growth and safety can coexist.
As it enters a new development phase, FE CREDIT remains committed to its tagline “Fast – Easy – Trusted,” delivering transparent, convenient, and reliable financial experiences to support sustainable long-term growth.
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