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French luxury fashion house Hermès reported solid momentum in its first-quarter 2026 results, supported by its focus on an elite customer base and the value of its handcrafted heritage. Group revenue reached €4.1 billion (about $4.84 billion), up 6% at constant currencies.
Hermès said the outcome reflects flexible risk allocation and effective exploitation of key markets, helping the brand maintain a stable revenue structure.
From a distribution perspective, direct-to-consumer retail contributed a 7% increase. Hermès continues to tightly control the shopping experience and maintain exclusivity, including through investments in flagship spaces in key markets.
In Vietnam, the Hermès store at 24 Tràng Tiền Street—featuring spaces that highlight craftsmanship heritage and visual installations—continues to attract luxury fashion enthusiasts.
Hermès said growth was evenly spread across product categories, reinforcing its strategy centered on sustainable luxury craftsmanship.
Despite short-term market volatility, Hermès said its development strategy remains unchanged. The group leadership is committed to investing in expanding its workshops and retail network, while continuing to focus on consumer segments less affected by inflation to strengthen growth in 2026.
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