KIS has launched the World Cup prediction game Read the World Cup on its iKIS stock trading app, allowing investors to accumulate points through trading, predict match results, and compete on a leaderboard to win technology prizes valued at nearly 100 million dong. The program runs from June 28 to July 20, 2026, and is open to all individual stock-account holders at KIS, including existing customers and those who open new accounts during the program.
The Read the World Cup program is designed to digitalize the investment experience and engage the investor community by blending trading activity with football entertainment on the iKIS platform. It mirrors the broader goal of integrating investment tools with interactive programs for customers.
The program is implemented entirely on the iKIS app. After logging in, customers go to the Explore section, select the program, and begin using trading points to predict the winning team in each match. Correct predictions preserve the points used and earn additional bonus points to improve rank, while incorrect predictions deduct the used points. The competition uses a cumulative points mechanism across rounds, from the group stage to the final. After each round, all bonus points are converted into trading points for the next round, while remaining trading points expire. Standings are calculated separately for each round, and the ranking is based on total bonus points, with trading value used as a tiebreaker if points are tied.
The Read the World Cup program aims to enhance engagement on the iKIS platform by combining investment activity with entertainment, highlighting iKIS as a comprehensive digital trading experience with ongoing interactive programs for 2026. The multi-round structure and the conversion of bonus points into trading points are designed to sustain participation and momentum throughout the World Cup period.
From a structural perspective, the program uses gamification to encourage continued trading and participation. The per-round standings and tiebreaker by trading value may incentivize users to balance prediction activity with trading activity, potentially increasing platform engagement during the event season. The combination of a broad prize pool and a lucky-draw option broadens appeal beyond active traders.
