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As Vietnam’s stock market enters 2026, FTSE Russell has officially confirmed an upgrade of the market to the secondary tier of emerging markets. Against this backdrop, KIS Vietnam has gained traction in trading activity, placing in the top 8 by HOSE trading market share in Q1 2026. KIS is the only foreign-owned brokerage included in the ranking, underscoring its growing position in the market.
KIS Vietnam’s rise in market share reflects the impact of a multi-year development strategy aimed at strengthening financial capacity, expanding its network, investing in technology, and building a customer-focused service ecosystem. A key factor behind its strong Q1 2026 progress is an increase in charter capital to bolster financial strength.
After increasing charter capital to 4,550 billion VND, KIS Vietnam reported total equity of 7,313 billion VND. The brokerage has also set a target of entering the top 5 in brokerage market share by 2030. The additional resources are intended to expand scale and improve the ability to offer a broader range of financial products as market complexity increases.
Alongside capital growth, KIS Securities continues to expand its nationwide network to improve coverage and accessibility across regions. The company has emphasized recruiting more brokers, with the goal of building a professional advisory force capable of understanding market dynamics and supporting investors over the long term.
Digital transformation is identified as a central pillar of KIS’s long-term development, highlighted by the iKIS trading app. The platform is continuously upgraded to support fast, stable, and user-friendly trading experiences.
In addition to order placement, the app integrates features including portfolio tracking, market analysis, and real-time information updates. This is designed to help investors—from beginners to professionals—access market information, make quicker decisions, and optimize investment outcomes.
KIS also supports its market presence through an incentive ecosystem and live investment competitions. The brokerage offers flexible promotional programs tailored to different customer groups.
In addition, KIS regularly organizes professional live investment contests. These contests are described as being run professionally and transparently, with substantial prizes, aiming to attract broad participation and build a more active investor community. Through these activities, KIS positions its trading services as a partner in improving investors’ knowledge and skills.
Reaching the top 8 in HOSE brokerage market share in Q1 2026 is presented as a milestone in KIS Vietnam’s development journey rather than a final destination. With a strengthened financial base, ongoing network expansion, digital transformation through iKIS, and a diversified service ecosystem, KIS is working toward its longer-term objective of sustainable growth and deeper ties with the Vietnam market.
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