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Mixed Martial Arts Group Limited (NYSE American: MMA) (“MMA” or the “Company”), doing business as MMA.INC, reported record student training activity on its BJJLink platform, with 216,176 BJJ student check-ins recorded in Q1 2026—up 105% from 105,580 in Q1 2025.
BJJLink student check-ins have increased sharply over the past three years, rising from 34,578 in Q1 2023 to 69,392 in Q1 2024, 105,580 in Q1 2025, and 216,176 in Q1 2026. The Company said this represents 6.3x growth over the period and an implied compound annual growth rate of approximately 84%.
In aggregate, BJJLink has captured more than 1.4 million verified check-ins since inception, reflecting the accumulation of real-world participation data across the MMA.INC platform.
The Company said the acceleration reflects not only platform growth, but also its increasing ability to digitize real-world participation in a historically analogue training environment.
Each check-in represents a verified unit of training activity. MMA.INC said the data provides a behavioural intelligence layer across its global academy network, enabling the Company to measure training frequency, retention patterns, and user progression, while supporting engagement strategies and improved customer lifetime value outcomes.
MMA.INC said the check-in data creates a direct foundation for monetization as participation data becomes richer and more structured. The Company said it is positioned to deploy features and commercial models designed to increase training frequency, improve retention, and drive incremental monetization across software subscriptions, embedded payments, commerce, promotions, and partner-led initiatives.
The Company also said its previously announced loyalty and rewards framework depends on capturing and verifying real-world participation at scale. It described check-ins as the core behavioural input for gamification features such as streaks, rankings, and achievement systems, and as a basis for future participation-based rewards, including “train-to-earn” style mechanics over time.
Nick Langton, Founder and CEO of MMA.INC, said: “What this data shows is that we are capturing real participation at meaningful scale across the ecosystem. Every check-in is a verified signal of engagement, and that creates real strategic value. It allows us to better understand retention and behaviour, strengthen how we engage users, and build the data foundation required to support the loyalty and rewards initiatives we have previously outlined. Over time, that gives us a much stronger ability to connect participation directly with monetization.”
MMA.INC said that by digitizing participation across its global academy network, it is positioning itself to convert passive fans into active participants, deepen engagement at the gym level, and build a more valuable, data-driven ecosystem spanning participation, payments, loyalty, and rewards.
As BJJLink adoption continues to expand, the Company expects continued growth in both recorded activity and engagement intensity, strengthening the data infrastructure underpinning its broader ecosystem strategy.
With over 5 million social media followers, 530,000 user profiles, 75,000+ active students, 18,000 published gyms, and 800 verified gyms across 22 countries, MMA.INC said it continues to transform the martial arts landscape. The Company described its assets and offerings as including:
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