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International Bank (VIB) said it is continuing to expand cooperation with global payment partner Visa to develop a next-generation card and digital payments ecosystem in Vietnam, aiming to strengthen personalization and drive broader cashless adoption.
VIB described Visa as a strategic partner supporting innovations ranging from personal and corporate card products to flexible payment technologies and expanded business payment solutions. In a recent high-level exchange, VIB Chairman Dang Khac Vy said the work between VIB and Visa in recent years reflects “substantive collaboration focused on depth and long-term orientation,” adding that the next phase is expected to bring “bigger breakthroughs” for Vietnamese users, particularly through deeper personalization of financial services.
Stephen Karpin, President of Visa APAC, said Vietnam is accelerating its digital payments transition, with rising demand for convenient, safe, and more personalized financial experiences. He noted that Visa values partner banks’ efforts to bring innovative payment solutions closer to users, with VIB among banks showing notable initiatives in cards and digital payments.
VIB said its partnership with Visa has moved beyond traditional card issuing into co-creation of products and technology solutions across customer segments.
VIB said Visa has officially recognized the collaboration with multiple annual awards. At the Visa Vietnam Customer Conference 2025, VIB received three awards: Digital Pioneer (bank leading in digital solutions), Payment Volume Growth (bank with top growth in Visa card transactions), and Supply Chain Payment & Commercial Card Innovation 2025.
Earlier, Visa also awarded VIB the Breakthrough Personalization with AI prize, recognizing the bank as the first in Vietnam to apply AI to personalize credit cards.
VIB said it is leveraging the reinforced cooperation platform to pursue ambitious goals. In 2025, VIB reached 1 million cards, joining the “million cards club,” with over 1.1 million credit cards in circulation—up 29% year-on-year. The bank also reported total card spending exceeding $5 billion.
At VIB’s 2026 annual general meeting, Chairman Dang Khac Vy said the card will play a central role by connecting with digital platforms such as MyVIB and Max Digital Bank to form a seamless trading ecosystem.
VIB set a target to lead the card market over the next three years in quantity, experience, and value.
As a first step, VIB introduced Max Card, described as the first credit card line that allows customers to actively register and adjust their membership tier based on personal needs. VIB said the program includes four tiers: Starter, Plus, Pro, and Elite.
VIB said Max Card is designed to shift from a traditional credit card model to one where users decide what they want. After a short launch period, VIB reported:
VIB said Max Card was recognized by the Vietnam Records Organization as the first credit card line allowing customers to actively register for a tier according to personal needs. Visa representatives said it is among the fastest-growing card products in Vietnam in its early deployment.
VIB said the VIB–Visa collaboration has helped open a new chapter toward a modern, personalized, and globally connected payments market in Vietnam. The bank said its cards, connected with the MyVIB and Max powered by VIB ecosystems, are moving toward new standards where payment tools and financial products are deeply personalized and integrated into customers’ payment journeys, supported by an AI-powered platform.
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