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By the end of March 26, domestic gold prices retraced slightly, rising by about 500,000 VND per tael after a sharp drop of 2.5 million VND per tael earlier.
As of the market listing, SJC gold prices were commonly at 168.5–171.5 million VND per tael. Plain gold rings at DOJI and PNJ were also quoted in the 168.5–171.5 million VND per tael range. BTMC and BTMC Minh Chau quoted lower levels at 168.0–171.0 million VND per tael. SJC trades plain rings at 168.3–171.3 million VND per tael.
Mid-afternoon on March 26, domestic gold prices fell sharply by 2.5 million VND per tael compared with the morning.
During the mid-day period after reopening, BTMC adjusted prices downward by 1.5–2 million VND per tael. By early afternoon, the company reduced prices by 2.5 million. Accordingly, bullion at SJC was quoted at 167.8–171.0 million VND per tael, while plain rings were at 167.6–170.6 million VND per tael.
Previously, the afternoon of March 25 saw prices at many major brands fall to around 173.5 million VND per tael. Several BTMC outlets closed on March 25 and did not change listing prices since then.
In the evening of March 25, BTMC announced that some BTMC stores in Hanoi temporarily halted trading to coordinate with authorities for an investigation. All BTMC stores were scheduled to reopen and serve customers from 12:00 on March 26, 2026.
On the international market, gold showed a tendency to move toward the 4,400 USD/ounce threshold. Spot gold was at 4,421 USD/ounce. Converted at bank USD exchange rates, world gold prices were approximately 141 million VND per tael, excluding taxes and fees.
In the morning, gold prices at major brands such as DOJI, PNJ, SJC and BTMC were listed at 170.5–173.5 million VND per tael. At SJC, gold was at 170.5–173.5 million VND per tael, while plain rings were at 170.3–173.3 million VND per tael.
On the world market, gold traded in a relatively stable session as it stayed above 4,500 USD/ounce. Spot gold was at 4,509 USD/ounce, up 4 USD/ounce. Converted to local currency, the world price was about 144 million VND per tael, excluding taxes and fees.
According to Kitco News, investors may feel disappointed with recent price moves as gold ends its long decline; however, a market analyst said gold still plays a key safe-haven role during downturns.
In the latest precious metals report, Suki Cooper, Global Head of Commodities Research at Standard Chartered Bank, said gold has provided essential liquidity for investors amid disruptions to global supply chains from US–Israel–Iran tensions and rising energy costs, which have fueled inflation concerns.
“Selling gold is often the preferred choice to meet liquidity needs during margin calls or portfolio rebalancing in highly tense periods. However, the speed of recent selling has been faster than expected. Based on historical trends, liquidity demand may continue to pressure gold over the next 4–6 weeks,” she said in the report.
Cooper also noted that while gold has found initial support at the 200-day moving average, the market is still searching for a bottom. This week, gold rebounded above 4,500 USD/ounce from the 4,100 USD/ounce support level. She warned that many individual investors—who were a key source of demand that pushed gold to record highs in January—currently hold losses, which could add near-term downside pressure.
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