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Charles Schwab, one of the world’s largest brokerage firms managing $11.9 trillion in client assets, is preparing to enter the spot cryptocurrency market. The firm confirmed it is on track to roll out direct Bitcoin and Ethereum trading for retail and institutional clients in the first half of 2026, expanding its digital-asset offering.
Schwab has opened a waitlist for its upcoming “Schwab Crypto” account. The account is designed to let users buy and sell Bitcoin and Ethereum directly through the Schwab platform.
The service will be offered via Charles Schwab Premier Bank, SSB, integrating crypto trading into the same environment where investors manage stocks and bonds.
CEO Rick Wurster first signaled the move in July 2024, citing strong client demand as the primary driver. His approach emphasizes a unified investment experience, with digital assets presented alongside traditional securities in a single account view to reduce the need to use separate crypto-native platforms.
Schwab’s move into spot crypto trading could reshape the competitive landscape. Compared with standalone exchanges, Schwab brings an established trust factor, regulatory familiarity, and a large existing client base that may prefer managing multiple investment types under one provider.
This could position Schwab as a challenger to crypto-native platforms that have long dominated retail spot digital-asset trading.
Before spot trading, Schwab already offered indirect cryptocurrency exposure through Bitcoin futures, crypto-linked ETFs, and its Schwab Crypto Thematic ETF (STCE), which tracks companies operating within the digital asset ecosystem. Adding spot trading is presented as the next step in Schwab’s broader digital asset strategy.
With institutional interest in Bitcoin and Ethereum continuing to rise, Schwab’s planned launch could support broader mainstream adoption by bringing a new wave of traditional investors into the crypto market.

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