Hai Phong core urban real estate: heritage assets rise to prominence

As central land banks become increasingly scarce, capital from professional investors is shifting away from short-term flipping toward accumulation in heritage-value locations—where returns depend not only on profitability, but also on durability.

The demand for internationally standardized living spaces in city cores is becoming more visible. Hai Phong, described as the North’s most dynamic growth hub, is estimated to have attracted about 20 billion USD in foreign direct investment from 2021 to 2025. Alongside this, an influx of international professionals from Korea, Japan, and Europe is increasing pressure on infrastructure while also highlighting a shortage of integrated, international-standard housing and living space in the core.

Scarcity in historic cores reshapes demand

According to Savills, the luxury segment currently prioritizes three factors: connectivity, capital safety, and coherent infrastructure. However, core historic land banks such as Hong Bang and Ngo Quyền occupy only about 1% of the city’s area. They are also described as “nearly frozen” due to conservation planning and high population density, limiting the supply of new projects that can meet live-work-entertain standards.

With central Hai Phong real estate priced at roughly one-third to one-half of Hanoi or Ho Chi Minh City, the market still has room for price appreciation as new pricing baselines are established.

From trading to accumulation: what investors are prioritizing

The market is entering a more stringent filtering phase as investor sentiment shifts from short-term profit to asset preservation amid macro volatility. With uncertainty around interest rates and inflation, investors are increasingly favoring assets that combine prime location, stable cash-flow potential, and a solid legal framework—viewed as safer anchors that help reduce depreciation risk and support steadier growth over time.

Rather than targeting peripheral land with liquidity risks, professional investors are focusing on central urban areas. In Ngo Quyền, the historic core of Hai Phong, new projects developed to international standards are reshaping the heritage asset segment. The value proposition is tied to a self-operating model: properties are positioned to generate cash flow through commercial activities rather than relying solely on future price increases.

By 2040, according to the plan referenced in the article, Ngo Quyền is intended to function as the economic, cultural, and service hub of the northern coastal region—preserving historic value while integrating a modern urban fabric.

ANmaison: cash-flow activation strategy in a central location

Against this backdrop, ANmaison is presented as a strategy aligned with accumulation and long-term investment needs, combining central-location value, sustainable cash-flow potential, and long-term growth potential amid increasing land scarcity.

ANmaison is located at 226 Le Lai—described as an esteemed address in Hai Phong. The location is positioned to provide quick access to an ecosystem of amenities, including education, healthcare, and finance, and to connect residents to key routes leading to the new administrative center.

Product design aimed at separating living and business use

The article highlights ANmaison’s product structure optimized for cash flow. It describes a two-frontage design that separates functions: living space for privacy and prestige, and business/lease space intended to maximize trading advantages in a high-density core area.

This self-operating approach is presented as a way for the asset not to rely entirely on market fluctuations, but instead to generate value during the holding period.

Developer credibility and partnership structure

In a cautious buying climate, the article states that developer credibility can act as a protective layer for asset value. ANmaison is described as being developed through collaboration between Frasers Property and Gelex Infrastructure, combining international operating practices from a Singaporean group with local market knowledge and implementation capabilities.

The article also notes that projects involving big-brand participation typically offer higher liquidity and stronger price retention in volatile markets. It concludes that, while markets may cycle, real estate tied to a core location with cash-flow potential and backed by reputable entities is positioned as a more stable anchor.

ANmaison is presented not only as an investment, but also as a heritage asset for investors seeking proactive oversight through market cycles.