FIFA is selling patches of MetLife Stadium turf used in the World Cup 2026 final for $450 on its online store. Each patch is preserved in a high-grade acrylic block and comes with a USB containing a video that FIFA says proves provenance, described as “a portion of the original turf from the final.” Orders will be delivered only after the World Cup 2026 final ends. The item is currently shipped only to the United States, the United Kingdom, and European countries. The collectibles are produced by Keep Stub (UK). On its website, Keep Stub also sells three premium versions priced at $920, $1,230, and $3,070, with each version limited to 2,026 units. If sold out, Keep Stub could earn nearly $11.5 million. The pitch turf used for the final was sourced from a roll-turf farm in North Carolina and has been installed since early May.
The sale of World Cup final turf as a collectible reflects an effort to monetize a piece of tournament history. FIFA describes the product as containing provenance evidence through a video and branding that emphasizes its origin from the final match.
The items are produced by Keep Stub in the United Kingdom. In addition to the base version, the lineup includes three premium versions with higher price points. Each premium version is limited to 2,026 units, and all variants are advertised as directly tied to the final match.
In parallel with the memorabilia sale, the World Cup 2026 event faced criticism over ticket prices, with the standard final ticket price and service packages cited as high by attendees. Separately, the pitch at MetLife Stadium drew complaints from players and coaches from the group stage, including Germany head coach Julian Nagelsmann, who said the pitch was too dry, lacked grip, and hampered play. The stadium had previously used artificial turf for NFL games of the New York Giants and Jets.
Experts note that the memorabilia market can create significant value when items are tied to a high-profile event and produced in limited quantities. The combination of provenance documentation, limited units, and a known venue from a major final supports the appeal of the FIFA turf collectible, while the sale terms—delivery after the final and regional shipping restrictions—shape its availability and potential impact on collectors and markets.
Source note: Content reflects reporting attributed to Tú Anh (according to Blid/ABC News).
