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Ice Open Network’s CEO published an update on Wednesday detailing rapid cost reductions and a new strategic direction, two days after the project came close to announcing a full shutdown following an ION token crash.
The CEO said monthly operating costs have been reduced from approximately $400,000 to $45,000, an 89% cut achieved in 48 hours. The update framed the move as a shift toward speed and focus, keeping only what the CEO described as essential.
“A good idea means nothing if execution is too slow,” the CEO wrote, adding that the lesson would be carried forward.
Under the new plan, the company will operate primarily as a development team. The CEO said non-essential staff, overhead, and side projects have been removed, and that he will personally join the development effort to accelerate the timeline.
To fund operations, the CEO said the company will activate an automatic daily sale of $1,500 worth of ION tokens from its treasury of just over 1 billion ION. The CEO acknowledged the decision was difficult, but described it as the practical path to keeping the project running over the coming months.
The CEO said the new product will be built in a closed-source environment during development. The stated rationale was speed rather than secrecy, with the CEO emphasizing that shipping is the priority at this stage.
In an unusual move, the CEO did not reveal what the new product is. The update provided no details, no hints, and no timeline beyond a four to eight week window before the first version goes live.
“We are not going to repeat the mistake of overpromising before delivery,” the CEO said. “We will not reveal what we are building until it is ready.”
While withholding specifics, the CEO said the product is intended for real-world utility beyond the crypto industry, which he argued could expand the potential market compared with previous efforts. He said growth would be driven by genuine demand rather than community belief alone.
The CEO ended with a direct appeal to whatever community remains after the token crash and the subsequent controversy around the project’s governance and history. He asked for “four to eight more weeks,” noting that the next two months will determine whether that window is enough to rebuild trust after a 93% token crash and years of unmet promises.

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