Kixx trains distribution network through a three-region technical seminar series

Kixx has launched a large-scale technical training program across three regions to elevate technical knowledge and strengthen connections with its nationwide distribution network. The sessions were held in three cities: Sheraton Saigon on April 2, Sheraton Can Tho on April 3, and Lotte Hanoi on April 4. Participation included internal teams, sales staff, and regional distributors.

Cause and program focus

Running concurrently across three regions within a short timeframe reflects a strategic emphasis on training and standardizing technical knowledge for the sales force and distributors. Alongside public relations activities, the company said the program is intended to deepen its distribution network, which can influence purchasing decisions.

Development: technical content and partner interaction

In the lubricants sector, consumers often rely on guidance from distributors and mechanics. This group not only provides technical information but also helps shape product choices. The program therefore centers on updating and standardizing the knowledge base of this workforce.

The technical sessions focused on practical needs, including the role of lubricants in engines, technical standards, viscosity classifications for passenger cars, motorcycles, and heavy-duty commercial vehicles, and how to select products suited to specific uses.

The program also introduced GS Caltex, described as a leading energy and refining company in Korea, along with its product lines and technical specifications.

According to the article, a key feature of the training was direct exchange between the company and its distribution partners. Issues raised from real-world practice—such as operating conditions, usage environments, and maintenance habits—were discussed to clarify technical information in a practically actionable way.

Data and themes: performance and fuel efficiency

Topics related to performance and fuel efficiency drew strong interest amid volatile oil prices. With operating costs becoming a central consideration, engine oil is positioned not only as a maintenance expense but also as a factor that can help optimize total cost of ownership.

Impact and broader market context

The article also links the training initiative to Kixx’s brand standing. It states that Kixx has been recognized for ten consecutive years at the Korea First Brand Awards in the lubricant category, based on consumer votes in Korea. Maintaining this distinction is presented as supporting product quality and long-term consumer trust.

From these seminars, Kixx Vietnam’s strategy is described as aiming to expand presence while deepening market quality. As competition increasingly depends on advisory capability and on-site knowledge, the training activities are framed as a long-term competitive advantage.