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Two members of Congress said in a Tuesday (April 21) press release that they sent an airline a letter Monday (April 20) requesting information about whether it uses customer data and artificial intelligence to set prices for consumers.
The lawmakers cited “surveillance pricing,” which they described as the use of indicators such as a person’s location, demographics, shopping history, browsing patterns, or mouse movements on a webpage to set “targeted, tailored” prices.
Rep. Greg Casar, D-Texas, and Sen. Ruben Gallego, D-Ariz., said they have introduced bills to crack down on surveillance pricing, according to the release.
The letter was prompted by JetBlue’s X account suggesting on Monday that a customer who complained about a price increase try clearing their “cache and cookies or booking with an incognito window,” the release said.
The Financial Times reported Tuesday that the post was published Saturday (April 18) and later deleted.
In a statement provided to the Financial Times, JetBlue said the social media post “was incorrect and we apologize for the error.”
JetBlue also said, according to the report, that fares on JetBlue.com and its mobile app “are not determined by cached data or other personal information.” The airline added that it “do[es] not use AI or personal data to set individual pricing,” and that “all customers have access to the same fares.”
Another airline, Delta Air Lines, faced criticism last summer after reports that it tested AI-powered personalized pricing on about 3% of its flights. Delta said at the time that it had never used, tested or planned to use any fare product that “targets customers with individualized offers based on personal information or otherwise.”
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