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LBank launched a four-phase campaign in partnership with Web3 IP Ponke, reaching 10 million total impressions and attracting more than 200,000 participants. The initiative runs until April 11, 2026, and includes incentives for new users, referral rewards, trading challenges, social interaction and interactive entertainment, with a prize pool of 40,000 USDT.
Ponke, known for its “degen monkey” identity and strong community resonance, was integrated into the campaign’s narrative design. LBank said the effort is intended to go beyond traditional incentive structures by building a participation model oriented around experience, using the IP’s cultural elements as a central axis of the user journey within the platform.
The campaign’s reported results point to a measurable impact on platform activity. According to CoinGecko data, 24-hour spot trading volume reached $1.9 billion, while futures volume climbed to $6.8 billion. The report also cites growth in net capital flows and daily active users, with DAUs up by approximately 25%. Social media visibility increased notably as well.
Eric He, Community Angel Officer and Risk Control Advisor at LBank, described the collaboration as “an important exploration of a culture-driven growth strategy.” He said the objective is to integrate trading activities, interactive experiences and cultural expression to deliver a stronger value proposition for users.
LBank previously developed similar initiatives, including sponsorship of the Argentina national football team and anniversary activities alongside Yeti. The company’s approach centers on systematically incorporating IPs and cultural assets to expand the exchange’s ecosystem beyond its transactional function.
The campaign also aligns with a broader industry trend in which exchanges move away from being solely trading venues and toward platforms that combine finance, culture and community interaction. The article argues that exchanges able to build cultural narratives and collective consensus may be better positioned to strengthen competitive advantage in the sector’s next stage of development.
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