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Meta Platforms has re-entered the digital asset space by rolling out stablecoin payouts for creators using USD Coin (USDC) across multiple blockchain networks.
Announced on April 29, the program begins as a pilot aimed at small cross-border payments. Initially, the feature is available to select creators in Colombia and the Philippines. Over time, Meta plans to expand the service across Facebook, Instagram and WhatsApp.
Meta’s focus is on frequent, low-value international transfers, typically around $100. The company says these payments often face high fees and delays when processed through traditional banking channels.
By using stablecoins, Meta aims to reduce friction. It notes that transactions on networks such as Solana and Polygon can settle quickly and at significantly lower cost than conventional wire transfers, allowing creators to receive earnings almost instantly rather than waiting several business days.
Meta also highlights the impact of fees on take-home earnings. It states that traditional payout systems can reduce income by 5% to 15% due to intermediary fees and currency conversions, while stablecoin transfers operate at near-zero cost.
Meta is using external infrastructure rather than building its own blockchain. Creators must connect third-party wallets, including MetaMask, Phantom and Binance Wallet, to receive payments.
Stripe is described as playing a central role. Through its stablecoin platform Bridge, Stripe handles transaction infrastructure and tax reporting requirements, enabling Meta to integrate crypto payments while maintaining compliance with financial regulations.
The rollout does not include a built-in fiat conversion feature. Creators are expected to transfer their USDC holdings to external exchanges such as Coinbase or Kraken to convert funds into local currency.
Meta’s renewed push into digital assets comes after a more favorable regulatory environment. The GENIUS Act established clearer guidelines for fully reserved stablecoins, reducing legal uncertainty for large technology firms.
The article contrasts this with Meta’s earlier attempt to launch its own digital currency, which faced regulatory resistance and was ultimately abandoned. By adopting USDC instead, Meta avoids issuing a new asset while still using blockchain-based payments.
The initiative aligns with a broader trend: stablecoins are increasingly used as a practical tool for cross-border payments, particularly in regions where traditional financial infrastructure is costly or inefficient.
For Meta, the strategy is positioned as a way to support its global creator economy. Faster and cheaper payouts could attract more users and improve engagement across its platforms.
The article says that if the pilot succeeds, Meta could scale stablecoin payments worldwide, potentially positioning the company as a major distribution layer for blockchain-based finance.
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