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OCB is marking its 30th anniversary with the OCB30 campaign, a nationwide promotion spanning online platforms, OCB branches, and multiple customer touchpoints. The program offers customers the chance to receive valuable gifts and to win tickets to OSUNFEST on June 6, featuring A-list artists including Soobin, HIEUTHUHAI, Chi Pu, QUANG HÙNG MASTERD, RHYDER, PHÙNG KHÁNH LINH, PHÁP KIỀU, UPRIZE.
Under the “Earn points, redeem rewards for concert tickets” program on the OCB OMNI app, customers can redeem gifts or compete for thousands of concert tickets across multiple seating categories, including VIP, SVIP, and Sky Lounge. Points are earned through daily personal financial transactions or through MSME customer groups when using the bank’s payment solutions. The program runs until May 27, 2026.
At OCB branches nationwide, individuals applying for loans or opening term deposits of six months or longer can receive gifts linked to transaction value and program tier. The campaign also includes non-ticket prizes such as a pickleball paddle, a hair dryer, travel luggage, LocknLock thermos, and a premium silk bandana.
To broaden access, OCB will sell OSUNFEST concert tickets on Ticketbox in two phases. On May 8, 2026, a pre-sale phase applies exclusively to OCB cardholders, allowing early purchases one day ahead to secure preferred positions, including the OZONE area. During this pre-sale, customers receive 10% off with debit cards and 15% off with credit cards.
From May 9–10, 2026, the program moves to a public sale, expanding ticket availability to all card types.
Beyond promotions and the opportunity to win thousands of tickets, the OCB30 campaign is supported by increased public visibility and interactive activities. Customers and the public can see OCB30 messaging and OSUNFEST imagery through prominent outdoor advertisements across Ho Chi Minh City. The bank has also run mini-games that invite participants to check in at locations displaying “OCB30 Music Concert OSUNFEST” and to post on social media for a chance to win lucky tickets, meet idols, and discover surprises at the event.
According to an OCB executive, the 30th anniversary campaign is designed to connect with customers across multiple touchpoints by leveraging digital platforms, in-branch activities, and community interactions to broaden reach and deepen the appreciation spirit.
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