•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Ripple CEO Brad Garlinghouse has shared posts that quickly drew an enthusiastic response from the XRP community, with comments and speculation spreading across social media. Garlinghouse urged the crypto community to “lock in” as large-scale marketing campaigns appeared on the Las Vegas Strip ahead of a major industry conference.
In a late Tuesday post on X (formerly Twitter), major cryptocurrency exchange OKX shared an image of the Las Vegas Sphere illuminated with a glowing XRP logo. Shortly after, Garlinghouse replied to the post with a two-word message to his 1.3 million followers: “Lock in.”
The “Lock in” tease comes ahead of XRP Las Vegas 2026, a two-day event scheduled for April 30 to May 1. The gathering is expected to bring together developers, industry leaders, and blockchain enthusiasts focused on expanding the XRP ecosystem.
Earlier in the week, Ripple’s social media channels also shared images of a large digital billboard promoting XRP on a prominent Las Vegas Strip resort, adding to the visibility leading into the conference.
Garlinghouse also reshared a post from Reddit co-founder Alexis Ohanian, which said a CEO’s daily responsibility is to “communicate and re-communicate the North Star. Again and again.” Garlinghouse responded “100%,” emphasizing that strategic direction ultimately returns to XRP, which he reaffirmed as the “North Star” guiding Ripple’s long-term vision.
He has previously described XRP as Ripple’s “North Star,” with the first public mention dating back to February this year.
Supporters pointed to Ripple’s recent strategic moves as additional validation of its long-term direction, including a newly announced partnership with South Korea’s internet-only lender KBank. The effort is aimed at launching early-stage trials for blockchain-based remittances using Ripple’s network.
Garlinghouse’s renewed messaging arrives after XRP experienced a sharp correction. According to CoinGecko data cited in the article, XRP is currently down about 61.2% from its record high of $3.65. The token was recently rejected at the $1.50 level and has struggled to break above $1.45 since, despite multiple attempts to regain upward momentum.
While XRP has been consolidating after the decline, analysts referenced in the article continue to maintain a bullish outlook, suggesting a significant upside move could still be possible despite recent weakness.
Premium gym chains are entering a “golden era” that is ending or already in decline, as rising operating costs collide with shifting consumer preferences toward more flexible, community-based ways to exercise. Long-term memberships are shrinking, margins are pressured by higher rents and facility expenses, and competition from smaller, more personalized…
