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Nearly 3,000 shareholders attended SHB’s 2026 annual general meeting in person, a record high that highlighted strong investor interest. From the hotel entrance, many shareholders also noticed a change in the bank’s branding: the familiar name remained, but the S-shaped emblem signaled a milestone shift for SHB.
After SHB’s leadership presented reports to shareholders, Do Quang Vinh, Deputy Chairman of the Board and Deputy CEO, spoke for 20 minutes on the issues that shareholders said matter most: SHB’s role in the new phase. He framed the period as an “era of rising to the challenge,” aligning with Vietnam’s broader development context as the country completes four decades of Renovation.
Vietnam’s growth is expected to reach about 8.02% in 2025, according to the meeting remarks. The General Secretary and President To Lam emphasized that the top priority in the new era is to achieve strategic goals through 2030—Vietnam becoming a developing country with modern industry and high middle income—and by 2045 becoming a developed socialist country with high income.
In the context of Renovation 2.0, the banking sector is positioned as more than a lending channel. The remarks said the financial system is intended to shape growth momentum and support economic components to “break through” in the new era.
SHB said it is pursuing a comprehensive transformation that goes beyond branding and extends into its internal core. The bank’s long-term direction, discussed before nearly 3,000 shareholders, is: “A national-scale bank for the new generation.”
SHB said the “national-scale bank for the new generation” strategy is built on two pillars: the ecosystem and technology.
On the ecosystem side, SHB plans to develop customers with the leading client at the center. The bank described the ecosystem as the “space,” while technology is the “growth infrastructure,” enabling tailored financial solutions for different customer segments.
Deputy Chairman and Deputy CEO Do Quang Vinh said the approach is not a slogan, adding that it reflects SHB’s commitment to the economy, individuals in society, and the country.
Pham Thi Thanh Tung of the State Bank of Vietnam said the banking sector focuses on supporting growth while ensuring system safety and efficient capital allocation. She noted that institutions are required to channel capital into production sectors, priority areas, and growth drivers in line with government directives, while promoting green and digital transformation.
The State Bank also highlighted reforms to simplify procedures and accelerate digitalization to broaden access to capital for the cooperative economy, households, and small businesses.
SHB said that over more than 33 years, its capital has supported sectors and projects contributing to economic and social development, including infrastructure and energy. In 2025, SHB reported signing and expanding cooperation with major groups including Tasco, Vinachem, and BSR, with a focus on transportation, industry, energy, and chemicals.
SHB said that to leverage a broad ecosystem, its technology must be able to handle millions of transactions and data from both individuals and businesses. The bank described technology as a top priority, warning that without strong infrastructure, the ecosystem strategy could fail to unlock data value.
On the technology pillar, SHB operates on the 5FIRST framework: Data + AI First, People First, Cloud First, Security First, and Mobile First, described as the way SHB “redesigns banking for the new era.”
At the AGM, SHB reported that in 2025 it invested heavily in technology development, including the SHB SAHA and SHB Corporate Mobile platforms to enhance operations and customer experience. The bank said results included more than 95% of operations conducted on digital channels and 98% of customer transactions on the online banking platform.
For 2026, SHB plans to allocate 2.5–3 trillion VND to technology investment, aiming to digitize 100% of customer services.
SHB said it recently became the first Vietnamese bank to sign a strategic cooperation with Huawei to accelerate digital transformation with technology as the engine to serve customers in the ecosystem. Huawei will assess SHB’s IT system and provide strategic advice.
In response to questions about the partnership, Do Quang Vinh said the cooperation is conducted with careful selection and consultation with relevant authorities to ensure security and safety throughout deployment. He added that the partnership could also open international collaboration opportunities for SHB.
SHB’s leadership said the bank’s new identity retains the orange color but introduces an S-shaped logo inspired by the country’s silhouette and the concept of “heaven round, earth square.” The S shape is described as open rather than closed, representing an open financial flow beyond traditional bank boundaries.
Do Quang Vinh said the new logo reflects a new scale and aspirations, and that SHB will tell a broader story about its vision, identity, and development in the new era.
SHB reaffirmed its repositioning with the message that the bank’s strength is linked to the strength of customers, the prosperity of people, and sustainable national development. The bank said it aims to fulfill major Party and State policies and the goal of a private national enterprise.
In line with Resolutions 68, 57, and 59 on science, technology, innovation, digital transformation, and international integration, SHB said it aims to be a leading bank in efficiency, a top digital bank, the best retail bank, and a top provider of funding and financial services to strategically important customers with a green and sustainable development focus. By 2035, SHB aims to be a modern, digital, green bank among regional leaders.
To realize these goals, SHB said it will implement a comprehensive transformation strategy based on four pillars: customer and market-centric focus; reform of systems, policy, regulations, and processes; people as the core; and modernizing IT and digital transformation. The bank also said it will uphold six core values: Heart, Trust, Confidence, Wisdom, Insight, and Vision.
Hoang Huyen Cham, Deputy Director of the State Bank of Vietnam, Region 1, said SHB’s dedication and growth were affirmed by its 33-year foundation and the consensus of shareholders and leadership. He said SHB will continue to grow safely and sustainably, contributing to banking sector stability and to the economy and society.
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