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SHS aims to reach the top 10 brokerage firms by market share this year and move toward the top 5 by 2030, according to SHS Chairman Đỗ Quang Vinh. He stated this at the company’s annual general meeting held on April 17. This is an ambitious plan given that SHS remained outside the top 10 brokers by market share at the end of Q1 this year, according to HoSE data. Mr. Đỗ Quang Vinh noted that the company has an advantage in attracting larger clients by operating within a closed financial ecosystem that includes SHB Bank, a fund management company, and the TT Group. He emphasized SHS's goal to participate in major equity issuances and connect with international investors. Further details came from SHS CEO Nguyễn Duy Linh, who said the company currently holds about 1.65% of HoSE's brokerage market share. “To enter the top 10, our share would need to rise to around 3%,” Linh said. The CEO added that the number of stock market investors is only about 11% of the population, leaving room to attract more traders as activity grows. The government also aims to promote the stock market as a key capital-raising channel for the economy. The company plans to focus on growing both the customer base and assets, detailing client segmentation to design suitable products, and investing in technology and the quality of advisory staff. “Generic products do not attract investors,” Linh said. In addition, the company will diversify payment methods for clients and will not pursue a broad zero-fee trading race. Fees and loan interest rates will be set by customer segment with added value from products and services. In 2026, SHS has been approved by shareholders to pursue revenue of 3,739 billion VND and pretax profit of 1,718 billion VND, up 2% and 4% from the previous year, though growth is expected to be slower than last year's 33%. Vinh described the year's business plan as prudent but appropriate given current conditions. He noted that international tensions can affect macroeconomics through 2026. The board also aims to push growth in other business lines by shifting toward sustainable growth, reducing the weight of proprietary trading and increasing contributions from other income sources. “If in 2025 the investment segment accounted for more than half of profits, in 2026 this share will drop to around 35%,” Linh said. Core income sources such as lending, brokerage, investment banking, and financial products are expected to increase shares, with lending accounting for about 46% and other sources 10-15%.
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