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SIRUI received a “Best of Show” award for its Vision Prime T1.4 Full-Frame Cine Lens Series and introduced new focal lengths for both its Vision Prime and IronStar lens families at the 2026 NAB Show.
“Winning the 'Best of Show' award is a strong recognition of our commitment to optical innovation,” said Lijie, CEO of SIRUI. The Vision Prime Series is SIRUI’s first cine lens lineup featuring an interchangeable mount system, designed to improve compatibility by allowing users to switch between different camera mounts and adapt to various systems.
The Vision Prime Series is described as a full-frame, large-aperture, compact cine lens lineup. Building on existing 24mm, 35mm, and 50mm options, the series adds a 15mm wide-angle lens, along with 75mm and 150mm medium-telephoto lenses, expanding the focal range.
SIRUI said the lenses are intended to deliver exceptional bokeh, strong low-light performance, and superior optical quality for both content creation and professional cinematography. The lineup also includes interchangeable mount modules, enabling one lens to work across multiple camera systems to improve cost-effectiveness and operational flexibility.
The IronStar series is described as providing widescreen imagery with vintage character and modern optical performance. It features a constant 1.5X squeeze ratio, intended to offer filmmakers consistent tools for films, ads, documentaries, and more.
SIRUI said the initial IronStar set included three lenses—35mm, 45mm, and 60mm—covering wide-angle to medium focal lengths. The new additions of 75mm, 100mm, and 135mm complete the system, expanding the lineup for commercial and artistic cinematography.
SIRUI said the new Vision Prime and IronStar focal length lenses are expected to be officially available in the second half of 2026.
The NAB Show runs through April 22. SIRUI will host speeches and live social media streams with filmmaking experts and content creators at booth C4539.
SIRUI describes itself as the world’s leading anamorphic lens, lighting equipment, and camera support brand. The company says its products are known for high performance at an affordable price, and that it has a customer service network worldwide, with over 300 sales outlets and terminal showrooms.
For more information, SIRUI directs readers to: store.sirui.com, Instagram (@siruiimaging), YouTube (@SIRUIImaging), TikTok (@sirui.optical), and Facebook (SIRUIImaging).
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