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Tariffs appear to be back on the menu, with growing speculation that President Donald Trump may raise tariffs to 15%. White House trade advisor Peter Navarro recently said that “it’s in the process to happen.” At the same time, the European Union is working to reach a new trade deal, China has opened an investigation into Trump’s trade practices, and Canadian tourism to the U.S. remains down sharply. Separately, the Strait of Hormuz blockade adds another potential source of market stress. Together, these developments point to a potentially volatile period for markets.
While investors may react to tariff-related headlines, the article argues that selling into fear has rarely been a winning approach. It emphasizes that long-term benchmarks have continued to perform despite periods of trade uncertainty.
It notes that the S&P 500 is up by 60% over the past five years, and that investors often lose sight of longer-term performance when negative news accumulates.
The article says tariffs can influence earnings by reducing consumer spending and narrowing profit margins. However, it argues these headwinds do not justify abandoning investment strategies that have worked over the long run.
Tariffs, the article notes, are not new. It describes a prior episode in 2025 when the S&P 500 fell by more than 10% in the first week of April. It also states the index started the year down by almost 20%, with investor pessimism at its highest near the bottom.
Despite that early weakness, the S&P 500 ended the year up by 18% over the full year, “shrugging off” initial tariff losses.
The article argues that tariffs are typically short-term headwinds that do not change the underlying fundamentals of most companies and industries. It points to ongoing catalysts in areas such as artificial intelligence, stating that while tariffs caused short-term disruptions, long-term fundamentals helped many AI stocks reach all-time highs by the end of the year.
It also cites continued activity across sectors, including new projects by tech companies, ongoing services by healthcare firms, and dividend payments by consumer goods brands.
The article suggests the potential shift from a 10% tariff rate to a 15% rate is not, by itself, a “wrecking ball” capable of destroying financial markets. It contrasts the current situation with the prior year’s tariff environment, which it describes as faster-moving and more uncertain.
It says U.S.-China tariff negotiations in 2025 included talk of high double-digit and 100%+ tariff rates, which it characterizes as close to a pseudo-embargo for both sides and potentially making commerce financially infeasible. The article states the market rebounded from that noise and argues the current tariff news is “nowhere near as impactful.”
The article concludes that investors should “ignore the noise” and focus on what they own. It frames this approach as a way for shareholders to stay committed to long-term winners rather than exiting during corrections.
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