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Vietnam’s tourism sector is showing early signs of recovery in early 2026 as international arrivals continue to rise. Data from the Vietnam National Administration of Tourism (Ministry of Culture, Sports and Tourism) shows that the number of international visitors to Vietnam in February 2026 reached more than 2.2 million—down 9.2% from January 2026, but up 17.7% year-on-year compared with the same period in 2025.
In the first two months of 2026, Vietnam welcomed nearly 4.7 million international visitors, up 18.1% year-on-year and approaching 19% of the year’s international tourist target.
Asian markets remained the main source of arrivals, with total arrivals from Asia at about 3.41 million, accounting for nearly 73% of total international arrivals in the period.
Korea led the market in the first two months with about 971,200 arrivals, up about 10% from the same period in 2025. China ranked second with about 922,500 arrivals, down slightly year-on-year. Japan and Taiwan (China) followed in the rankings.
In Southeast Asia, several markets recorded strong growth, including the Philippines, Singapore, Indonesia, and Malaysia.
On growth, Russia recorded the highest increase, with 246,900 arrivals over two months, up 312.5% year-on-year. This was higher than the number of Russian visitors to Vietnam in the first five months of 2025 (210,100).
India also showed high potential, with 158,400 arrivals after two months, up 71% year-on-year. The United States recorded 105,981 visitors, while Polish tourists reached 35,700, up 167.4% year-on-year, supported by direct flights and winter travel demand.
Domestic tourism in February 2026 reached about 18.5 million domestic travelers, including around 6.5 million overnight stays. For the first two months of 2026, domestic tourist arrivals totaled 26.5 million.
Total tourism revenue in the first two months of 2026 was about 177 trillion dong.
February coincides with the Lunar New Year (Tet), when cultural and tourism activities are held nationwide. Many localities refreshed tourism products and organized events to attract visitors.
Hanoi hosted the Happy Tet 2026 program recreating traditional Tet spaces, including the Old Quarter Flower Market in 2026, the Binh Ngo Tet Festival, and exhibitions welcoming the Binh Ngo Spring on the Nam Thang Long Heritage Road. Ho Chi Minh City held the Nguyen Hue Flower Street event under the theme “Spring Converges — Steady Steps Forward.”
Da Nang organized events including the Traditional Tet Space, Tet Market – Welcoming the New Year, and Tet Vietnam 2026. Quang Ninh built a Flower and Light Technology Avenue along Ha Long Bay. Khanh Hoa hosted nearly 30 activities, including performances, exhibitions, and displays throughout the Tet period. Some localities welcomed their first visitors during the early days of the holiday, leaving positive impressions and boosting tourism momentum.
To help residents and visitors welcome the New Year, several localities offered free entry to sites, including Hanoi (Bach Ma Temple, 28 Hang Buom relics, Kim Ngan Temple), Quang Ninh (Yen Tu scenic area), Thanh Hoa (Lam Kinh National Special Monument, Thanh Hoa Ancient City Complex), Hue (Imperial City Complex), Quang Tri (Đôi bờ Hiền Lương – Ben Hai National Special Monument), and Da Nang (Hoi An Ancient Town).
Hanoi and Ho Chi Minh City also provided free bus and metro services to support residents and visitors.
With Tet 2026 holidays set early, travel companies prepared and launched domestic and international tours, applying Tet promotions to stimulate demand. Hospitality and entertainment venues offered promotions, and some high-end accommodations hosted Tet experiences.
With careful preparation, the tourism sector welcomed more than 14 million visitors during the Tet (Binh Ngo) holiday.
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