BIDV wins gold Stevie Award in Asia-Pacific for cross-media marketing focused on financial education for youth.

On April 17, BIDV won the Gold Stevie Award at The Stevie Awards Asia-Pacific for its cross-media marketing strategy that focuses on promoting financial literacy to young people. In its first participation, Vietnam's representative surpassed more than 1,000 nominations from many countries and territories, earning the top position in the 'Innovation in Cross-Media Marketing' category. The achievement makes BIDV the only Vietnamese bank to win in this category. The success of the campaign is attributed to the bank's flexible use of multi-channel platforms that meet the 'cross-channel' criteria of the award: blending national television broadcasts, popular social media platforms, and interactive events across dozens of university campuses. This multi-touch approach helps the message of financial freedom and asset management reach millions of youths naturally. At the same time, BIDV standardized the user experience by integrating digital financial utilities into its smart banking app, enabling young people to practice immediately what they have learned. Industry experts praise the strategy of placing education at the core of the bank's marketing activities. In the context of a rapidly developing digital economy, youths face consumer temptations and online fraud risks, and equipping them with a solid knowledge base not only helps individual customers protect assets but also contributes to building a civilised and sustainable consumer community. During 2024-2025 there was a breakthrough in creative thinking and how the bank executed its communications activities. The highlight was partnering with VTV Times to launch the reality TV program 'Coin Universe - The Moneyverse'. In this project, the bank not only acted as a strategic sponsor but also participated as a content advisor for financial education. The bank's team designed challenges and real-world scenarios with the production team to help contestants and television audiences develop money-earning, saving, and investment skills. Their deep involvement in content helped shape how a TV program engages the community, especially university students nationwide. The Moneyverse 2025 expanded the qualifying rounds to 54 universities, focusing on digital transformation. The campaign's success also stems from the flexible use of media platforms according to the 'multi-channel' criteria. The bank combines national television, popular social platforms, and on-campus events at dozens of universities. This multi-touch approach ensures the message of financial freedom and asset management reaches millions of youths naturally. It also unifies the user experience by integrating digital financial utilities into the smart banking app, enabling young people to practice immediately what they have learned. Industry professionals view the education-first strategy as a core driver of the bank's marketing. In the context of the digital economy, youths face consumer temptations and online fraud risks; equipping them with fundamental knowledge helps customers protect assets and build a sustainable consumer community. Contestants are trained by BIDV experts at the bank's headquarters. The international award is a strong motivation for the team to continue developing meaningful community projects. In the near term, BIDV will adhere to sustainable development directions, keep customers at the center, and expand financial education programs. The bank pledges long-term commitment to Vietnam's youth on the journey to build personal financial capability and contribute to social development.