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BigCommerce is integrating PayPal’s Store Sync offering into its app marketplace and channel manager, aiming to help merchants connect product catalogs, inventory and order management to AI-driven shopping experiences.
Announced Wednesday (April 29), the integration is intended to enable BigCommerce merchants to link product data—such as pricing, images, descriptions, reviews and inventory—to AI platforms and the PayPal consumer network.
Sharon Gee, senior vice president of product for AI at Commerce, BigCommerce’s parent company, said the shift in shopping behavior requires merchants to “meet shoppers in those moments” and make it easy to move from discovery to purchase.
PayPal Store Sync is described as a catalog and order management solution designed to connect merchant storefronts with emerging AI shopping channels. With the integration enabled by PayPal, Commerce said product data becomes instantly accessible to AI platforms where consumers increasingly begin their shopping journeys.
Commerce said the integration is intended to make Commerce merchants “discoverable and purchasable” across an expanding set of AI-powered shopping surfaces, including Microsoft Copilot, Meta and Perplexity.
In earlier coverage, PYMNTS CEO Karen Webster cited research by PYMNTS Intelligence indicating that 41% of consumers have already used dedicated AI platforms to discover new products. The research also found that one-third of consumers say they have fully replaced their prior methods rather than layering AI on top of existing habits.
Webster described the experience as different from traditional search: instead of navigating pages of links and sponsored listings, consumers receive structured answers that outline trade-offs between products. Those answers can be refined through conversation until they align with the buying decision.
However, Webster noted that the consumer then leaves the conversation to complete the purchase elsewhere, raising the question of which businesses will benefit as “agentic commerce” evolves.
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