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Broadridge Financial Solutions, Inc. (NYSE: BR) said it plans to support financial literacy work in Ireland, with backing from IDA Ireland. The project will explore how artificial intelligence can simplify the language used in financial disclosures and make investment products more accessible to Irish retail investors.
Denis Curran, Head of International Financial Services, Emerging Business and Engineering & Green Economy at IDA Ireland, said Ireland is a leading international centre for innovation in financial technology and that IDA Ireland is pleased to support Broadridge’s mission to enhance financial literacy using AI.
Stephen Johnston, Senior Country Officer, Ireland, at Broadridge, said the initiative addresses a challenge for Ireland’s financial services sector. He noted that while Ireland hosts over €5 trillion in fund assets and is described as Europe’s ETF powerhouse, retail investor participation remains low.
Johnston cited research indicating that dense, jargon-heavy disclosures can be a barrier to financial understanding. He referenced a European Commission 2023 Eurobarometer survey showing that only 18% of EU citizens demonstrate high financial literacy.
He also said Broadridge analyzed investment disclosures from the 50 largest UK asset managers and found that nearly half were written at an academic level that would be difficult for most retail investors to understand. Johnston added that around €14 trillion sits in household savings accounts across Europe, and that inflation is eroding purchasing power while many savers lack clarity and confidence about how to invest for longer-term goals.
Broadridge said its research project will investigate whether AI-driven plain-English communications can transform complex fund documentation into clear and simple information that helps everyday Irish savers make informed investment decisions.
The company said the initiative aligns with the European Commission’s Financial Literacy Strategy and regulatory efforts including the UK Financial Conduct Authority’s Consumer Composite Investment framework, with the goal of producing simplified disclosures while maintaining regulatory compliance and accuracy.
Broadridge said its Dublin team supports clients across Ireland’s financial services community, delivering technology and operational solutions and providing regulatory expertise. The team partners with global asset managers and fund administrators to navigate requirements including PRIIPs, MiFID, Solvency II and the evolving UK–EU regulatory landscape.
Broadridge said results from the study will be shared with industry stakeholders and regulators to inform best practices.
Broadridge Financial Solutions (NYSE: BR) is a global technology leader providing trusted expertise and technology for the financial services industry. The company said it powers investing, governance, and communications for clients, supporting operational resiliency, business performance, and investor experiences.
Broadridge said its technology and operations platforms process and generate over 7 billion communications annually and underpin the daily average trading of over $15 trillion in tokenized and traditional securities globally. The company said it is part of the S&P 500® Index and employs over 15,000 associates in 21 countries.
For more information, Broadridge said to visit www.broadridge.com.
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