Consumers increasingly prioritise high-quality products with Vietnamese identity, HVNCLC 2026 findings

Consumers not only seek products that meet functional needs or guarantee health safety, but also prioritize other values: aesthetics, cultural depth, and pride in using Vietnamese-made goods with a distinct identity.

This trend is reflected in the HVNCLC 2026 awards results. By adjusting criteria toward consumer trend convergence, the selection highlights enterprises with solid foundations that pursue a humane business philosophy and sustainable development. Today’s consumers do not buy solely with money; they buy with trust and awareness. This is also an opportunity for brands steadfast in doing the right thing, even when there is no immediate monitoring or recognition.

HVNCLC 2026 recognition and Minh Long’s long-term approach

Guided by the principle that a product is not only a commodity but also the enterprise’s honor, and that a brand is not only a logo but the pride of a nation, Minh Long Ceramics has consistently built trust in the minds of Vietnamese consumers for decades. Twenty-seven consecutive HVNCLC awards are not just a title, but the result of repeated choices over time, proven in everyday life across generations.

Trust built on tangible quality and controlled production

From the consumer’s perspective, that trust comes from tangible values. In more than 55 years of development, Minh Long has combined traditional handcrafted excellence with modern production technology. From materials, molds, glazes to exclusive design patterns, all are tightly controlled in a closed process, ensuring every product achieves integrity in both quality and aesthetics.

Cultural identity as a differentiator

Beyond quality, cultural factors also contribute to Minh Long’s distinct imprint. From design to patterns, they evoke the beauty of Vietnamese culture in a refined way, selected to suit contemporary life. The product not only serves function but also appears in living spaces as a focal aesthetic, nurturing attachment to Vietnamese identity in a natural way.

Alignment with sustainability and consumer expectations

Minh Long also continuously expands its product range, aiming at a simplified and sustainable living experience. Innovation based on identity creates harmony between the modern spirit and traditional values, while arousing pride and lasting trust from consumers.

Results of the 2025 green consumer awareness and behavior survey by HVNCLC’s Business Association indicate that consumer trends are moving toward safety and sustainability. About two-thirds of consumers expect to increase the use of green products, and 86% are willing to pay an extra 5-10% for environmentally friendly products. This shows Minh Long’s sustainable development orientation increasingly aligns with consumer expectations, reinforcing trust and affirming the brand’s consistent path.

Implications for Vietnamese brands

Twenty-seven years in a row of HVNCLC honors is not only a milestone for Minh Long, but also shows the room for Vietnamese goods to continue asserting their position through quality, identity, and long-term development direction in the new period.