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VPBank said its corporate culture has become a key foundation for stability and long-term adaptability in a highly competitive banking environment. The bank noted that people and corporate culture are strategic assets supporting its growth milestones, and that by the end of 2025 it had risen to a leading position among private banks in total assets while also being among the fastest-growing brands in value within the system.
Over the weekend in Hanoi, more than 4,000 employees across the VPBank ecosystem took part in the “Kick Off Business 2026” program. The event featured a march with 35 groups, each with its own colors and slogans, all working toward a common goal. In the southern region, more than 2,000 staff joined a series of team challenges designed to demonstrate endurance and teamwork.
VPBank described the program as more than an effort to energize the new business season. It also serves as a moment to reflect on the bank’s growth journey. The bank said it ended 2025 positioned among the top private banks by total assets and as a fast-growing brand within the system.
The bank emphasized that for more than three decades, its growth milestones have been linked to trained generations who “dare to think and act” and align with the long-term vision. VPBank said this approach is based on a consistent philosophy: employees are strategic assets. It added that staff are provided both with tools to achieve business goals and opportunities to develop themselves, unlock potential, and contribute to the shared mission.
VPBank also highlighted the choice of a parade as the kickoff format, describing it as a way to stimulate creativity and enable individual and collective expression. The bank said the event helped ease business pressures on the mental side while reinforcing a graceful and professional image of staff.
In Ho Chi Minh City, VPBank said team spirit was expressed through team challenges. These activities require coordination, sharing, and mutual trust, helping participants connect and strengthen bonds. Through such collective activities, the bank said cohesion is formed and spread across teams.
VPBank said 2026 marks a turning point in its operating strategy. Building on its existing ecosystem—banking, consumer finance, securities, and insurance—and with strategic partner SMBC, VPBank plans to expand into new areas including life insurance and fund management. The bank said this direction signals ambitious growth and raises requirements for organizational capability and staff.
To operate a broader and more differentiated financial ecosystem, VPBank said it needs more than talent in individual roles. It said it requires people with cross-disciplinary thinking, flexibility, creativity, and the willingness to move across business areas toward a common goal. The bank added that internal cultural activities are intended to support alignment and sustain momentum across the entire system.
VPBank said it is ready to push forward in the new development phase. It described the kickoff event as symbolic, but said its real value lies in what follows. In a dynamic business environment, the bank said maintaining motivation and unity is a decisive factor.
Looking ahead to 2026, VPBank aims for profit growth of 35% to nearly 41,000 billion dong. The bank said employees across the ecosystem are starting the year with the goal of accelerating long-term growth, leading comprehensively, pursuing sustainable development, and “rising to the large horizon.”
VPBank said the image of thousands of people beginning together reflects not only the start of a new season, but a long journey ahead—where each person is a link in a larger operating system. It added that coordination in each step reflects how the organization operates when members share the same rhythm and direction toward a common goal.
Concluding, VPBank said when people and culture are placed in the right position, they become a driving force for both rapid growth and sustainable development. It described its expanding financial-banking ecosystem—built on people who “dare to dream big” and turn ambitions into success—as contributing to a picture of a prosperous Vietnam.
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