•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Cost pressures are weighing on revenue as Vietnam’s food and beverage (F&B) sector navigates a challenging 2025. The findings come from the 2025 Vietnam culinary business market report, conducted by iPOS.vn in collaboration with Nestlé Professional.
In 2025, Vietnam’s F&B industry shifted from recovery growth to a more stable, slower phase. The total number of outlets reached about 329,500, up 2% from 2024—marking the lowest growth rate in three years.
The report attributes the slowdown to a wave of large-scale exits driven by rising costs. By the end of Q2-2025, more than 50,000 F&B outlets had closed, reducing the total to about 299,900 by quarter end, down 7.11% year-on-year.
This suggests that, in the short term, the number of firms leaving the market has approached or even exceeded new entrants, limiting overall growth for the year.
Store owners have been raising prices cautiously. The report shows that nearly 60% of F&B businesses increased prices in 2025, typically in modest amounts to retain customers and protect margins.
Most businesses raised prices by less than 5%, and increases were usually applied to selected menu items rather than the full menu. The share of price increases above 10% was only 2.2%, indicating that many operators remained cautious about market reaction.
In early 2026, price increases continued to be driven by pressures linked to the Middle East conflict. Many outlets raised prices by 2,000–10,000 dong per item.
For example, a bánh canh shop on Nguyen Oanh Street in Ho Chi Minh City added 5,000 dong to its price board since the start of 2026. Several cafes and restaurants have also announced price changes tied to compliance costs.
While price hikes may weigh on consumer sentiment, experts argue that—given margin erosion from multiple factors—only modest increases across the industry may be necessary to balance profitability with consumers’ purchasing power.
Consultant Do Duy Thanh, Director of FnB Director Consultancy, said the trend toward regulatory compliance should not be seen as a barrier but as a sign of market maturation. He noted that although tax, social insurance, and food safety requirements can create short-term revenue challenges, they are expected to improve transparency and fairness over the long run, shifting competition toward genuine operating capability.
Premium gym chains are entering a “golden era” that is ending or already in decline, as rising operating costs collide with shifting consumer preferences toward more flexible, community-based ways to exercise. Long-term memberships are shrinking, margins are pressured by higher rents and facility expenses, and competition from smaller, more personalized…
