Get the latest crypto news, updates, and reports by subscribing to our free newsletter.
Giấy phép số 4978/GP-TTĐT do Sở Thông tin và Truyền thông Hà Nội cấp ngày 14 tháng 10 năm 2019 / Giấy phép SĐ, BS GP ICP số 2107/GP-TTĐT do Sở TTTT Hà Nội cấp ngày 13/7/2022.
© 2026 Index.vn
DatVietVAC, the producer of “Anh trai say hi” and “2 Days 1 Night Vietnam,” reported after-tax profit of 380 billion VND last year and expects this year’s profit to rise to 420 billion VND.
DatVietVAC’s revenue last year reached 3,235 billion VND, with after-tax profit of 380 billion VND, implying a return on revenue of about 12%. The company said roughly half of revenue comes from producing and exploiting content for TV programs such as “Anh trai say hi,” “Em xinh say hi,” and “2 Days 1 Night.”
The remaining half comes from advertising services for corporate partners. DatVietVAC also includes income from managing nearly 100 artists in its revenue, but did not disclose detailed figures.
Chairman Dinh Ba Thanh said business results over the past two years improved not only due to higher content output, but also because the company controls the full value chain of intellectual property (IP), from creation and format development to multi-platform exploitation.
For 2025, DatVietVAC targets about 5% revenue growth to 3,382 billion VND. After-tax profit is expected to increase 11% to 420 billion VND. The company plans to pay a 15% dividend and prepare for an IPO.
Thanh said the profit and revenue targets are more modest than the entertainment and media market’s forecast growth of 12–15%, citing a long-standing business principle developed over more than 30 years: to be cautious and avoid overstating what is not certain. He added that the company has a tradition of setting prudent plans and aiming to exceed them.
CEO Dao Van Kinh said the company’s core strategy is not limited to producing content. It focuses on monetizing exclusive IP assets and developing an interactive platform connecting artists and fans to increase direct revenue from users (D2C), rather than relying primarily on advertising from businesses (B2C).
Kinh said DatVietVAC sees room to expand revenue by producing more content for new viewer segments, including middle-aged audiences and children. In addition, the company plans to generate revenue from concerts and from selling merchandise and derivatives tied to IP assets, especially music.
DatVietVAC also plans to commercialize artists abroad and expand into training and artist management.

Premium gym chains are entering a “golden era” that is ending or already in decline, as rising operating costs collide with shifting consumer preferences toward more flexible, community-based ways to exercise. Long-term memberships are shrinking, margins are pressured by higher rents and facility expenses, and competition from smaller, more personalized…