Roblox Announces Roblox Plus, a New Subscription Plan Offering Exclusive Platform Benefits

Roblox (NYSE: RBLX) has announced Roblox Plus, a new global subscription plan launching April 30, 2026. Priced at $4.99 USD per month, the plan is designed to provide discounts on in-game and avatar purchases and additional platform benefits, with Roblox covering the discounts so creators can continue earning the same amount per item while potentially earning more as subscribers spread Robux across more purchases.

Key features for everyday play

Roblox Plus will include benefits aimed at making the platform experience more rewarding for subscribers:

• Smarter Way to Spend: Subscribers receive a 10% discount on in-game purchases, avatar items, and more. The discount increases to 20% starting in the third consecutive month as a subscriber.
• Choose who to play with: Subscribers can select who they play with through free and unlimited private servers across all supported games, while creators continue to earn.
• Robux transfers: Subscribers can send Robux to other users with no transaction fee. For safety, a parent or caregiver approval is required every time a user age 18 or younger sends or receives Robux. Users ages 18+ must be age-checked before they can send or receive Robux.
• Marketplace benefits: Subscribers can trade and resell, and can publish and sell avatar items, expanding ways to participate in the Roblox Marketplace.

Subscribers will also receive a distinct badge on their profiles, with additional features and benefits planned after launch. After the rollout, Roblox will add the ability for Roblox Plus subscribers to include recurring monthly Robux as part of their subscription, allowing subscribers to pay once for both Roblox Plus and monthly Robux.

Creator-focused monetization updates

Roblox Plus is also intended to expand monetization opportunities for creators:

• Subscriber purchases: When subscribers receive discounts on in-game items and avatars, Roblox covers the discount. The company says creators will continue to earn the same amount as they do today on each individual purchase, and may earn more as subscribers spread the same number of Robux across more purchases.
• Paid private servers: Eligible creators can be rewarded when Plus subscribers spend meaningful time on a creator’s paid private server.
• Bonus Robux via an API: Creators can use a new API enabling users to subscribe to Roblox Plus in their game, earning Robux per month for each new subscriber acquired through the game, for up to three months.

Roblox said these updates are designed to support recurring revenue streams for creators as they grow teams and build businesses on the platform.

Changes to Roblox Premium

Alongside Roblox Plus, Roblox will update its existing Roblox Premium offering:

• Roblox will stop offering new sign-ups for Roblox Premium.
• Existing Premium members can continue their membership and will receive a one-month trial of Roblox Plus that can be stacked on top of their existing subscription.
• Beginning May 30, certain Premium benefits—including the 10% bonus on additional Robux purchases and the Premium profile badge—will be discontinued.

Company statement

Enrico D’Angelo, Chief Business Officer at Roblox, said the subscription is designed to reward Roblox’s most engaged users while ensuring creators continue to benefit as the platform grows, helping subscribers stretch their Robux further and directly supporting the creators who make the platform possible.