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Vietnam is widely viewed as fertile ground for developing the digital economy, supported by high internet penetration, a dynamic digital platform ecosystem, and a tech-savvy youth population. Developing a generation of young digital content creators is expected to contribute to Vietnam’s goal of double-digit economic growth for 2026–2030.
The Center for Supporting Youth Startups (SYS Vietnam), the Center for E-commerce Development and Digital Economy under the Department of E-commerce and Digital Economy (Ministry of Industry and Trade), the University of Social Sciences and Humanities (Vietnam National University, Hanoi), and TikTok Vietnam have officially announced an ongoing training program titled “Standardizing professional competency for digital commerce content creators.”
The program is part of the project “Increase the capacity of the digital economy for 20 million Vietnamese youths.” Its core objective is to build a cohort of content creators with comprehensive knowledge, practical skills, and a deep understanding of relevant laws, enabling structured and sustainable participation in the e-commerce market and the broader digital economy.
According to Mr. Nguyen Lam Thanh, the TikTok representative in Vietnam, the rapid growth of e-commerce, livestream commerce, and the creator economy in recent years has created new career opportunities for younger people. He said Vietnam’s conditions—high internet penetration, a dynamic digital platform ecosystem, and a tech-savvy youth base—make it well positioned for digital economy development.
At the event, Ms. Lai Viet Anh, Deputy Director of the Department of E-commerce and Digital Economy (Ministry of Industry and Trade), said regulators are tightening cooperation with supporting organizations and technology companies to build a sustainable e-commerce ecosystem. She also emphasized that equipping youth with digital business and content creation skills is a key task for developing the national digital workforce and boosting economic growth.
From an education perspective, Prof. Dr. Hoang Anh Tuan, Rector of the University of Social Sciences and Humanities, said university education must be closely aligned with real-world social needs and contemporary trends. He noted that the shift to the digital economy has created many occupations not covered in traditional education, and that universities should balance theory with high-application programs to help learners adapt to market volatility.
Dr. Nguyen Huu Tuan, Director of the Center for E-commerce and Digital Technology Development, said the program is designed to optimize the balance between theory and practice. Learners will study sales, livestreaming, and channel-building skills, while also receiving continual updates on laws, tax policy, and online advertising regulations.
A distinctive feature of the program is its “lifelong learning” model. After training, learners will continue to receive updates on new policies from government agencies and on TikTok’s operating regulations to optimize startup activity.
Joining the project, Mr. Nguyen Phan Huy Khoi, Director of SYS Vietnam, said the unit will accelerate skills dissemination and support youth entrepreneurship, viewing the digital economy as a focus to promote proactive behavior in line with Politburo resolutions No. 57-NQ/TW and No. 68-NQ/TW.
Regarding sustainability, Mr. Nguyen Lâm Thanh said TikTok will continue working with agencies and schools to help young people master digital skills. He added that building a workforce of young content creators is intended to address employment needs and support Vietnam’s two-digit growth target for 2026–2030, while laying the foundation for a structured ecosystem for training digital talent and enhancing the competitiveness of the country’s young workers in the new era.
The initiative also aims to build a digital commerce promotion ecosystem for more than 200,000 enterprises.
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