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Google has announced a 50% discount on YouTube Premium for eligible customers, valid for a full year. The discount will be applied automatically to subscribers who maintain a Google One plan of at least $10 per month, including users on the Google AI Pro plan.
According to Shimrit Ben-Yair, Vice President and General Manager of Google One, the half-price offer is tied to Google One subscriptions starting at $10 per month. The discount is expected to be automatically applied for qualifying Google One members, including those subscribed to the Google AI Pro plan.
The promotion is positioned as a “thank-you” for users who rely on Google’s cloud storage services, linking Google One benefits with YouTube Premium features such as ad-free video entertainment, background playback, and offline downloads.
The article notes that YouTube Premium benefits are generally not integrated into standard Google One plans, except for the most expensive tier, Google AI Ultra. The discount is described as a calculated move to retain customers, particularly after YouTube Premium’s individual plan price was raised to $15.99 per month.
The promotion is being prioritized in key markets including the US, Canada, Brazil, Germany, France, and Japan. Enrollment is available until April 29, 2026.
Users in these regions can check eligibility either via the official promo page or directly within the Google app interface on their phones.
The article highlights a practical step for users who already have an independent YouTube Premium plan. If a user is in the billing cycle of the standalone YouTube Premium plan, they should cancel the auto-renewal of the old plan first to avoid duplicate charges.
After the old plan ends, users can re-enroll under the Google One promo through the promo portal.
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