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Cryptocurrencies are coming off a rough year in 2025, but there could be significant upside ahead over the long term. Bitcoin is the world's largest cryptocurrency. In fact, its market capitalization of more than $1.9 trillion accounts for more than half of the value of all crypto in circulation. Ark Investment Management was founded by seasoned technology investor Cathie Wood, and the firm issued a forecast last year suggesting that Bitcoin could hit $1.5 million per coin by 2030, driven by three primary factors. However, in an interview with CNBC in November, Wood actually revised Ark's forecast down to $1.2 million, because new innovations like stablecoins are capturing some of the value she initially assigned to Bitcoin. Nevertheless, that still implies a potential upside of 1,159% from Bitcoin's recent price of $95,300 per coin. So should investors buy it now? The three factors that could send Bitcoin soaring: 1. Institutional investment: Ark believes the widespread availability of spot ETFs will boost participation in Bitcoin investing. By 2030, the firm predicts institutional investors will have around 6.5% of their assets parked in Bitcoin, equating to about $13 trillion. 2. Emerging market currency: Bitcoin is more accessible than most other financial assets because anyone with an internet connection can buy it. Therefore, Ark predicts people in developing countries will use it to hedge against inflation caused by the devaluation of their domestic currencies. 3. Digital gold: Finally, the total value of all above-ground gold reserves currently stands at about $32 trillion. Ark believes Bitcoin can capture 60% of that, or $19 trillion. According to the financial modeling put forward by Wood and Ark, these catalysts could propel Bitcoin to about $1.2 million per coin by 2030.
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