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Before the close of the Q1 2026 market race, leadership in the health-care devices market appears to have already been decided. A collaboration between Kingsport, singer Hoang Thuy Linh, and producer MASEW has generated a media phenomenon and, more importantly, aligned with modern consumers’ demand for wellness.
Early in the year, social media saw a wave of publicity around a campaign combining Kingsport, Hoang Thuy Linh, and MASEW. The effort set an industry milestone, reaching well over 70 million views across platforms.
On YouTube alone, the campaign reached 12 million views. Beyond visibility, it also sparked broad discussion across social networks, with the campaign impact often summarized as: “Even royalty is this happy.”
In a context of burnout and widespread neck-shoulder pain, the message “Bring the throne home, switch to recovery mode” is positioned around the desire for at-home recovery. The “throne” is framed as a form of home health-care privilege.
According to the article, this privilege is supported by Kingsport’s technology ecosystem tailored for Vietnamese customers, including Kingtech, King Sonic, and AI Body Scan. Together, these tools are described as personalizing the health experience and turning the device into a dedicated assistant for every family member.
While the viral music video is credited with drawing attention, the article argues that consumer investment in a high-end device depends on demonstrable value. Kingsport is presented as building leadership on technological substance and long-term trust from millions of households.
As Q1 2026 closes, Kingsport is described as having both delivered a successful campaign and reaffirmed leadership in Vietnam’s domestic health-care devices market, which the article characterizes as growing at a double-digit pace. Ngai Việt is cited as a symbol of a new living standard, and the next steps for the company are expected to bring additional developments.
In nearly two decades of development, Kingsport is described as a national brand focused on at-home health devices. The article states that Kingsport offers a diverse, high-quality product ecosystem, providing convenient health-care solutions and supporting Vietnamese families in improving life quality and sustainable health every day.
Premium gym chains are entering a “golden era” that is ending or already in decline, as rising operating costs collide with shifting consumer preferences toward more flexible, community-based ways to exercise. Long-term memberships are shrinking, margins are pressured by higher rents and facility expenses, and competition from smaller, more personalized…
