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Giấy phép số 4978/GP-TTĐT do Sở Thông tin và Truyền thông Hà Nội cấp ngày 14 tháng 10 năm 2019 / Giấy phép SĐ, BS GP ICP số 2107/GP-TTĐT do Sở TTTT Hà Nội cấp ngày 13/7/2022.
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Emerging nutrition trends such as protein maxxing and fiber maxxing are spreading on social platforms as health influencers claim that filling up on certain nutrients is key to transforming the digestive system. Protein maxxing argues that higher protein intake benefits essential body functions, while fiber is becoming the 'buzzword' of 2026; more fiber is said to curb appetite and support more regular digestion. Brands including PepsiCo, Nestlé, and newcomers like Olipop are promoting extra fiber in prebiotic sodas and snacks. 'Fiber could be the next form of protein,' PepsiCo CEO Ramon Laguarta said in a year-end earnings call. A Bain & Company survey shows nearly half of American consumers are trying to add more protein to their diets. Across the US, Europe, and Asia, Gen Z and Millennials are leading the trend, according to the survey. GlobalData data indicate that 40% of Gen Z and 45% of Millennials report seeking to improve gut health. Experts caution that 'more' is not always better, especially for protein. Arch Mainous, professor of public health and family medicine at the University of Florida, warns that many people trust one-size-fits-all health advice from influencers who may have commercial motives. The American Heart Association’s guidelines suggest that many people can approach daily protein targets by consuming a moderate mix of dairy, legumes, lean meats, or fish. Fiber-rich foods such as beans, fruits, vegetables, nuts, and whole grains have links to reduced cancer risk and improved cholesterol and blood sugar control. Nutrition experts advise starting the day with a serving of whole grains or fruit, then filling half of lunch and dinner with vegetables to meet nutrient goals without obsessing over fiber grams; supplements cannot replace real foods, and no nutrient is a universal remedy. The article also discusses emerging questions about brain health and overall well-being related to diet, while noting that abrupt dietary changes can disrupt digestion for some individuals. It concludes by encouraging balanced, evidence-based nutrition rather than quick-fix trends.
Premium gym chains are entering a “golden era” that is ending or already in decline, as rising operating costs collide with shifting consumer preferences toward more flexible, community-based ways to exercise. Long-term memberships are shrinking, margins are pressured by higher rents and facility expenses, and competition from smaller, more personalized…