SJC, Phú Quý, and Bảo Tín Minh Châu warn about fake fan pages impersonating gold brands

A wave of fake fan pages impersonating major gold brands, including Saigon Jewelry Company (SJC), Phú Quý, and Bảo Tín Minh Châu (BTMC), is spreading rapidly on social media with increasingly sophisticated tactics to defraud users. According to the official SJC page, many counterfeit accounts use full branding, copied content, and even blue verification badges to create trust, including reposting entire posts from the official page.

These pages also run advertisements related to registering to buy gold bars and rings, targeting people looking to store gold. After users make contact, operators use pre-written scripts to request registration and upfront payment to “avoid queuing,” or promote programs such as “buy gold, get gold” to encourage transactions.

How the scams operate

Victims are often asked to provide personal information, such as identity card details, to forge invoices with QR transfers. The QR codes then direct users to accounts of “fake” companies—often newly established with names similar to SJC to appear legitimate.

SJC also notes that scam pages may continue to push “offers” to lure buyers, and may block contact if they cannot persuade users to proceed.

Signs of counterfeit pages

According to SJC, users may recognize fake pages through indicators such as:

• Posts that receive many likes but few genuine comments.
• Follower lists dominated by fake accounts.
• Posts published in bursts.
• Advertisements for online gold purchases with home delivery.
• Payment details that do not match the official corporate entity.

Official positions from the brands

SJC states that it does not conduct any online money transactions, does not require deposits or upfront payments, and that all transactions are carried out only at official points of sale.

Phú Quý Group has also warned about fake fan pages under the name “Phú Quý Silver.” The company says there are currently no promotions for silver products and that it only uses the corporate entity Công ty Cổ phần Đầu tư Vàng Phú Quý in dealings with customers.

BTMC representatives report that many fake fan pages with blue verification badges have recently appeared, spreading misinformation to lure customers into online gold purchases. They say these pages request personal information or prepayment to “hold a slot.” BTMC adds that it does not sell bullion and simple gold rings online and does not require customers to transfer deposits to personal accounts.

Impact and recommended precautions

The companies urge the public not to transfer money or transact with counterfeit fan pages or websites, not to provide personal information or bank account details to non-official pages, and to verify the receiving entity before completing any transaction.

With gold demand rising, scam tactics based on urgency—such as “buy quickly before it runs out”—are becoming more common, making consumer vigilance essential to avoid falling victim.