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Apple CEO Tim Cook will resign on September 1, ending nearly 15 years in the role. He will be succeeded by John Ternus, Apple’s Senior Vice President of Hardware Engineering.
Cook will not leave Apple entirely. He will move to the role of Executive Chairman and continue participating in important activities, including engagement with policymakers and support for the leadership transition.
In internal communications, Cook described his tenure as “the greatest privilege of my life” and said he is confident in Ternus’s ability to lead. Cook stated that Ternus has the technical acumen, innovative thinking, and leadership qualities to drive Apple into its next phase.
The transition follows a long-term preparation process approved by the board. When Ternus officially takes the CEO role, he will also join Apple’s board of directors.
Ternus has been with Apple since 2001 and has spent more than two decades at the company. He is described as one of Apple’s most important engineering leaders, with work spanning key product lines including iPhone, iPad, and AirPods.
He has also played a role in Apple’s shift toward in-house designed silicon. More recently, he has appeared more frequently at Apple product launch events, including introductions of iPhone models and new Mac lines, which analysts view as part of preparation for the leadership role.
Under Cook’s leadership, Apple launched products including Apple Watch and AirPods and expanded its services business into a major revenue stream, exceeding $100 billion per year. During this period, Apple’s market value rose to around $4 trillion.
Cook’s tenure has included criticisms, including the lack of a product viewed as truly groundbreaking on par with the iPhone, as well as recent challenges related to artificial intelligence. As Ternus takes over, he will lead Apple through questions about sustaining growth and delivering future breakthrough products.
In his remarks, Ternus said he is optimistic about what Apple can achieve and pledged to continue guiding the company based on decades of values.
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