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Giấy phép số 4978/GP-TTĐT do Sở Thông tin và Truyền thông Hà Nội cấp ngày 14 tháng 10 năm 2019 / Giấy phép SĐ, BS GP ICP số 2107/GP-TTĐT do Sở TTTT Hà Nội cấp ngày 13/7/2022.
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To reach the goal of US$100 billion in exports of agricultural, forestry and fishery products by 2030, Vietnam’s agriculture must develop more sustainably and gradually strengthen its role in the global trends of green trade and digital transformation.
Sharing details with Vietnam Economic Times/VnEconomy on the US$100-billion target, Mr. Nguyen Minh Tien, Director of the Center for Agricultural Trade Promotion (Ministry of Agriculture and Rural Development), said that in the new phase Vietnamese agriculture should follow a growth strategy built on three pillars: modern markets, strong brands and green-digital value chains.
In 2025, Vietnam’s agriculture-forestry-fisheries exports reached US$70.09 billion, with shipments to more than 190 countries and territories. While this provides a strong base, the destination is not yet reached as the international environment becomes more competitive, green standards tighten, and mechanisms such as border carbon adjustments create new pressures.
To move toward US$100 billion by 2030, the sector needs to treat market development and brand building as national strategic objectives, using a growth model centered on quality, branding, digital transformation and adaptability.
The next phase’s objective is not only to expand export volume, but also to improve the position of Vietnamese farm produce by maintaining sustainable market shares, entering higher-value segments, building clear brands, and gradually increasing international price differentiation.
Vietnam’s agriculture should continue developing along three pillars: modern markets, strong brands and green-digital value chains. Export growth should be maintained at 6–8% per year, linked to completing the institutional framework, developing sustainable supply chains, expanding green finance, upgrading logistics, strengthening deep processing, and building brands.
The article emphasizes that the key factor is transforming the growth model rather than simply increasing production quickly. Policy decisions should be based on consumer demand, standards and market trends. Production should be organized so that raw-material regions are linked to processing, processing is linked to distribution, and marketing is linked to long-term branding strategies.
At the same time, diversification of markets and risk management should become strategic requirements. Large markets should be maintained while potential markets are expanded, including greater presence in modern retail and cross-border e-commerce to enhance brand value.
World Green Expo (GREEN×EXPO) 2027 in Yokohama, Japan, themed “Scenery of the Future for Happiness,” reflects that green development has become a global language. Vietnam’s participation is described as an opportunity to present a new model of agriculture—greener, more modern, more creative, and more deeply integrated into global value chains by value rather than by quantity.
The article cites domestic experience from the Sustainable Development Plan for 1 million hectares of high-quality, low-emission rice in the Mekong Delta, which has shown positive results after more than two years. Pilot models report reduced seed, fertilizer and pesticide use, improved water management, and reuse of byproducts. As a result, production costs fall and farmer profits rise substantially, supporting the development of a high-quality, low-emission rice brand and demonstrating that green growth can deliver tangible economic benefits.
In the context of digital transformation becoming a market-trust platform, the article highlights the need to enhance traceability to build strong agri-brands. It states that the brand is not determined by slogans or visuals, but by product quality, clear standards, transparent data and continuous accountability across the value chain.
This requires proof of origin, safe production processes, full traceability, environmental friendliness and stable quality. Standardizing data and transparency in traceability are described as prerequisites for access to modern distribution systems and premium market segments.
The article notes that implementing a traceability system by late 2025, initially for key export items, indicates that digital transformation is entering core stages of the value chain and helping raise trust in international markets.
It also stresses that building a sustainable brand cannot rely on fragmented production, uncoordinated information and nonuniform standards. To increase value, Vietnam needs stable raw-material regions, standardized processes, deeper processing, improved logistics, and data transparency.
Overall, the article argues that Vietnam should pursue a sustainable, branding- and value-focused growth path for its agricultural sector, leveraging digital tools and global partnerships to reach the 2030 export target.
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