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Vietnam’s pet market is expanding rapidly as urbanization accelerates and consumer behavior shifts toward treating pets as family members. The pet food market is estimated to reach nearly USD 168 million in 2026, with Euromonitor International projecting a steady 11% compound annual growth rate (CAGR). The market is forecast at USD 156.1 million in 2025 and is expected to rise to USD 167.98 million in 2026.
A TGM Research survey indicates that 89.9% of urban households in Vietnam own at least one pet. Speaking at the forum “Vietnam's Pet Market: Retail model innovation & growth opportunities,” Ms. Vu Ngoc Anh Thuyen, Marketing Director at TGM Research, said pets are increasingly viewed as family members.
In a 2026 TGM Research survey covering six Asia-Pacific countries, up to 79% of respondents aged 18–65 in major Vietnamese cities reported owning pets, among the highest in the region, second only to the Philippines. The survey also found that 55% of Vietnamese pet owners have two or more pets, while 45% consider their pets part of the family.
Changing perceptions are influencing spending. Up to 55% of pet owners said they plan to increase spending over the next three years. About 22% of pet owners currently spend USD 21–40 per month on care products, above the regional average.
Consumers are also moving from passive to proactive care, reflected in regular veterinary visits every 3–6 months.
Vietnamese consumers increasingly shop through multiple channels. After a shift from supermarkets to e-commerce, independent pet shops are rising to lead the market in 2026. The rapid growth in the number of stores and services nationwide is intensifying competition.
Mr. Ho Mong Hai, Deputy Head of the Breeds Department at the Department of Veterinary under the Ministry of Agriculture and Rural Development, said the pet market has grown quickly in recent years, particularly in Ho Chi Minh City, Hanoi and Da Nang. He attributed the momentum to economic development, younger generations’ integration trends, and the growth of foreign communities.
Alongside dogs and cats, the market is also seeing more exotic pets such as reptiles, supporting large-scale breeding models and participation in international associations.
Mr. Hai said the rising number of pets is driving demand for nutrition, healthcare and quality control, and that the industry is shifting from informal development to more well-managed growth—particularly because some animal diseases can spread to humans.
On regulation, Mr. Hai noted that import and business activities are governed by the Animal Husbandry Law, the Quality Law and the Customs Law. Pet foods must be announced before import, undergo quality checks and include Vietnamese subtitles. Veterinary medicines such as vaccines and antibiotics require circulation permits, while contraband is prohibited.
Authorities are also pushing for decentralization to localities, strengthening post-inspection, and requiring origin tracing and digitization of data to curb violations such as unreported products, missing Vietnamese-language labels, or misleading advertising.
Business leaders said that as Vietnam’s pet industry grows quickly, both enterprises and regulators are raising requirements related to competitiveness, quality standards and regulatory frameworks to support sustainable development.
From the business perspective, Mr. Vo Hong Duc, Founder and CEO of The Pet Vietnam, said Vietnamese companies’ core advantage in competing with international brands at home is “empathic market understanding.” He said his company has operated for more than ten years and was the first in Vietnam to export a pet-food brand internationally.
Mr. Vo said traditional advantages—such as ingredients or cheap labor—no longer provide clear differentiation, and that Vietnamese firms’ production scale remains limited compared with international competitors. He also pointed to logistics costs as a factor affecting competitiveness.
In this context, he said the advantage for Vietnamese enterprises lies in market understanding, including local pet taste and biology in Vietnam and across the Asia region, as well as understanding consumer behavior and Vietnam’s domestic socio-economic context.
With the pet-food market projected to reach USD 168 million by 2026, demand for quality products and origin traceability is increasing, alongside the development of a service ecosystem. Connecting domestic firms to internationally standardized supply chains is described as a pressing need.
Petfair Vietnam 2026, organized by Minh Vy (VEAS), will take place from June 10–12, 2026 at the Saigon Exhibition and Convention Center (SECC) in Ho Chi Minh City. The event is expected to gather more than 250 exhibitors from 20 countries and territories, including national pavilions from Korea, China and Europe, and major companies from Germany, Japan, Canada, Australia, Turkey and others.
With around 12,000 trade visitors expected, the fair aims to create a business ecosystem across the value chain—from food and healthcare to machinery and production technology. Through the VIP Buyers program and B2B networking, it is expected to open opportunities for cooperation between international distributors and Vietnamese enterprises.
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